Chief Marketer Staff

• Agencies

  Staples Becomes Latest Brand Featured on The Apprentice

  Staples is the latest brand to appear in a product placement deal on NBC’s smash reality show The Apprentice. The episode, which airs tonight at 9, tasks Apprentice candidates with inventing a new office product for Staples that will help make desk …

• Blockbuster Settles Over No Late Fees Campaign

  Blockbuster Video has settled with 48 attorneys general over charges that it misled consumers with it its No Late Fees campaign. Despite the settlement, the hype and marketing around the program has brought added business to Blockbuster. As part of the …

• Agencies

  WildTangent Puts Ads in Games, Jeep Signs On

  Online game publisher WildTangent has signed on as the latest company to integrate ads into its gaming network. The effort is part of a new partnership with 24/7 Real Media. Under the agreement, the Redmond, WA-based publisher will implement …

• Agencies

  WAM! Extends Teen Moviemakers Contest

  Calling all teenaged moviemakers. The WAM! Channel has extended the entry deadline for its Teen Video Contest: Superheroes to give aspiring directors more time to develop short movie submissions. The contest, which launched in November, invites …

• ESPN Gets Branded Trading Card Deal

  ESPN and Upper Deck have reached a multi-year agreement to produce an ESPN-branded trading card collection. Upper Deck will create and distribute cards for baseball, basketball, football and hockey. The series will launch with a 90-card baseball set in …

• Fasulo Promoted to CMO at Sony

  Sony Electronics has promoted 20-year veteran Mike Fasulo to chief marketing officer of Sony Electronics in the U.S. In his new role, Fasulo will be responsible for advertising, promotions and trade show activities, which were previously headed by Mark …

• TicketsNow.com Hires New CMO

  TicketsNow.com has hired Kenneth Dotson as chief marketing officer. The company made the appointment official on Tuesday, thought Dotson assumed the role on Feb. 1. “Kenneth’s dynamic leadership abilities, innovative marketing programs and …

• News Briefs

  THE RAIL NETWORK: a private New York company, is installing five 15-inch, flat-screen televisions in each of 100 rail cars in Atlanta. Later this spring, news from Atlanta’s ABC affiliate and three music channels will be available. The deal is expected …

• Ameritrade Is Latest to Announce Data Loss

  Ameritrade Holding Corp., parent company for online trading firm Ameritrade, said it lost four magnetic tapes containing client information.

• Blair Blames Crossing Pointe Closure for Lower Sales

  Blair Corp. reported net income of $650,000 for the first quarter, up from $571,000 last year.