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Chief Marketer Staff

  • Overstock.com Boosts Revenue, Narrows Loss

     

  • Overstock.com Boosts Revenue, Narrows Loss

    Overstock.com Inc. reported a net loss of $4.2 million for the first quarter, an improvement over $2.3 million last year.

  • DoubleClick Sale May Be Imminent: Reports

    DoubleClick, the online advertising services firm, is nearing an agreement to be acquired by Hellman & Friedman for about $1.2 billion, according to the New York Post. DoubleClick was put on the auction block over five months ago. The deal could still …

  • Studeo Names Katzenbach Account Director

    Studeo, a direct response agency, has named Sam Katzenbach account director for clients InFocus, WiLife and Omniture.

  • Bigfoot Joins E-Mail Standards Working Group

    Bigfoot Interactive, the e-mail marketing services firm, has joined the Messaging Anti-Abuse Working Group (MAAWG), which is developing standards for e-mail authentication and other practices.

  • Icrossing to Launch Newsletter

    Icrossing, the search engine marketing agency, is launching its ReSearch Center and Reverse Direct Marketer newsletter to track industry developments.

  • List and Database News

    American Marketing Association Master File This file contains 269,842 members and conference attendees. Selections: Gender, marketing specialty, state/SCF/ZIP Price: $140/M Contact: Mail Marketing Inc., 201-750-3222 Chiropractic Economics Here’s a file …

  • Listline e-Newsletter 04-22-05

    ALC Data Management has been named manager of the Student Conservation
    Association’s list of 14,542 donors. These individuals are concerned
    about the environment and have contributed an average of $30 in response
    to direct mail.

  • Live From DMI Co-op: B-to-B E-Mailers Offer Tricks of the Trade

    Conventional wisdom of e-mail campaign design is changing as fast as the online marketing arena itself. For instance, one commonly held piece of channel doctrine states that Tuesdays and Thursdays are the best days for sending out e-mail blasts. But are they?

  • Agencies

    Live from DMI Co-op: Continuity Club’s Continuing Challenge

    By all rights, a continuity club is anathema to customer-centric marketing. First, with the explosion of goods available online, trying to force consumers to take delivery of a rigid menu of goods is a hard sell