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Chief Marketer Staff

  • People in the News

    Anshoo Gupta has been selected to serve as a member of the board of directors at InfoUSA, based in Omaha, NE. Gupta is president of the management-consulting firm JAG Operations LLC. He is not related to Vinod Gupta, CEO of InfoUSA.

  • New Products and Services

    Kirkland, WA-based Who’s Calling Inc. and ClickPath Inc., Sacramento, CA, now offer an integrated service for tracking telemarketing and Internet generated data, such as name, address, telephone number, demographics and call recording. The new service is called ClickPath from Who’s Calling.

  • List and Database News

    Teenage apparel retailer Hollister Co. has released its customer list. More than 1.2 million retail buyers from the last 12 months are available. A segment with 178,824 online buyers is also offered. The average order is $75.

  • E-Zines and Data Go Hand-in-Hand

    Successful database marketing has always been based on communications. Why spend millions on a database unless you use it to send personal messages to your customers? But that was tough before the Internet. Personal letters were expensive, and retention-building outbound phone calls were out of reach for most marketers. And now?

  • News Briefs

    GAP, INC.: has named Cynthia Harriss as president of the Gap brand, effective May 2. In her new role, Harriss, 53, will oversee the Gap brand in North America, including Gap Adult, GapKids, babyGap and GapBody. Harriss will report to Gap, Inc. President …

  • Agencies

    Mail Stream: A Report on Incoming Direct Mail

    Passover Mailing from The Source for Everything Jewish In addition to seasonal efforts, The Source for Everything Jewish mails annual, holiday-themed catalogs marking observances such as Chanukkah, Purim and Passover. The front cover of the recent …

  • Listline e-Newsletter 04/25/05

    Trinity Direct has been named list manager for the Catholic Family and
    Human Rights Institute. A total of 5,073 active donors from the last 12
    months are available.

  • Live from Ad:Tech San Francisco: Internet Advertising Poised to Grow

    Attendees at the opening session of the Ad:Tech San Francisco meeting seemed stoked to hear some good news about the intersection of marketing and the online world, and they got it from a long-time Internet cheerleader: Mary Meeker, managing director of investment bank Morgan Stanley.

  • Loose Cannon: Reflections During Passover and Easter

    For the third year in a row, I offer the following column. I am presenting it again because

  • Michigan House OKs Mail Order Drug Sales

    Pharmacists in Michigan would be able to sell prescription drugs by mail under legislation approved late last week, according to wire service reports.