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Chief Marketer Staff

  • McDonald’s and NBA Team Up for Fitness Abroad

    McDonald’s Corp. and the NBA are going overseas to bring the game of basketball to hundreds of thousands of fans via NBA events and promotions on four continents. McDonald’s will participate in NBA events that feature competitive basketball tournaments, …

  • Nextel Signs With Washington Nationals

    Major League Baseball team, The Washington Nationals and Nextel Communications, Inc. have inked a three-year marketing partnership naming Nextel an Official Wireless Provider of the team. Under the terms of the agreement, Nextel is granted significant …

  • Agencies

    Oracle Offers Space Flights Abroad

    Thanks to the popularity of its U.S. sweepstakes, U.K.-based software maker Oracle has launched a version of the promotion to allow developers from select countries in Europe and Africa to participate. The winners of the Oracle Space Sweepstakes will …

  • Draft Taps Bennett, Graham

    Bennett               Graham     Draft hired Wunderman creative veterans T.J. Bennett and Bill Graham to handle work on Verizon. Both take the new post of creative supervisor in Draft’s New York City office; Bennett is senior copywriter, and …

  • Live from Ad:Tech San Francisco: Home Depot’s Got Technology Nailed

    The theme of 2005 Ad:Tech San Francisco is “The Age of Engagement”, and John Costello, executive vice president for merchandising and marketing at The Home Depot, offered attendees some real-life examples of how his company uses technology to get customers involved.

  • Report Says Rich Media Boom Just Beginning

    Rich media, online advertising that incorporates features such as audio, video, animation and interactivity, is projected to grow by more than 25% through 2007 and reach $2.2 billion by 2008, compared to less than 10% of all online advertising representing $800 million advertising last year, according to a new market research report released by E-Marketer Inc., based in New York.

  • Group Founded to Address Marketers’ Data and Consumers’ Privacy Needs

    A coalition of advertising and marketing professionals led by Nick Nyhan, president of Dynamic Logic and Cory Treffiletti, a managing director at Carat Interactive, have founded Safecount, an organization seeking to promote the development of procedures and policies for measuring digital media that take privacy concerns into account.

  • DMA Appoints VP of Program Development

    The Direct Marketing Association has appointed Paige Lance as vice president of program development, effective Monday.

  • Exemptions Proposed for Canadian Do-Not-Call Registry Legislation

    Canada’s House of Commons is considering amendments to exempt charities that meet certain criteria and organizations with established client relationships from proposed legislation (Bill C-37) to establish a National Do-Not-Call Registry for telemarketers.

  • Letters to the Editor

    : I have to confess that I never read this column. I am busy with the responsibilities of a boutique list and insert company, satisfying our customers and reading the business aspects of this newsletter enables me to get the information I need to have a beat on the marketplace in order to best do that…