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Chief Marketer Staff

  • Agencies

    Building the Perfect Exhibit

    Deanna Nord, account executive, Live Marketing, Chicago, and Tom Frisby, creative director, 1220 Exhibits, Orlando, Fla., were team members in exhibit designs that won Grand Awards in The Trade Show Exhibitors Association’s 2002 Exhibit Focus awards.

  • Agencies

    Thinking Outside the Booth

    Show organizers these days are finding that they have to do far more consulting with and selling to potential supporters than they have in the past. “Meeting planners usually don’t have a sales background, so this isn’t something they’re used to doing,” says Nancy Frede, president, MarketSense, Framingham, Mass. “But in today’s competitive climate, you don’t have a choice.”

  • Agencies

    Sponsorship, Sponsorship, Sponsorship

    In real estate, it’s location, location, location. In trade shows, it’s sponsorship, sponsorship, sponsorship.

  • Agencies

    Corporate Trade Shows Take Off

    Some companies are getting more bang for the buck by cutting back on exhibiting expenses and starting their own shows.

  • Live from Ad:Tech San Francisco: Search Will Party On

    If the three prominent topics at this year

  • Live from Ad:Tech San Francisco: Internet Becoming the Dominant Mass Medium

    Consumer behavior changes, including a gradual diminution of television viewing and newspaper readership, indicate that the Internet is becoming the dominant form of mass media

  • Live from Ad:Tech San Francisco: Yellow Pages Still a Big Force in Local Search

    When it comes to local search, the Internet Yellow pages providers can hold their own and even win out with both users and advertisers in comparisons with Web-based competitors from Google, Yahoo and the like, according to one study…

  • Email

    How to Build Your E-Zine List

    Permission to send e-mail newsletters to a consumer needs to be proactive and voluntary. The only correct way to get permission is by having people sign up with the understanding that they want to receive e-mail from you.

  • Case History: Daydreaming with Leading Hotels of the World

    Everyone dreams of posh accommodations in exotic locales. And since it doesn’t cost anything to dream, Leading Hotels of the World has found a growing audience for its e-mail newsletter.

  • Case History: The Houston Grand Opera House Changes With the Times

    Initially, The Houston Grand Opera’s e-mail program consisted of text-only messages reminding season ticket holders to renew season tickets. But the 50 year-old Opera has changed with the times. It now sends e-mail newsletters to promote shows, renew subscriptions and link fans to the Web site for visual and audio clips.