Chief Marketer Staff, Author at Chief Marketer

TNT Airing In-Game Vignettes for Dodge Charger

Turner Network Television (TNT) and Dodge have entered into an integrated marketing partnership in support of the automaker’s new Hemi powered 2006 Dodge Charger R/T. As part of the agreement, TNT is producing and airing a series of in-game vignettes …

Home Depot’s Got Technology Nailed

(Direct Newsline)—The theme of 2005 Ad:Tech San Francisco is “The Age of Engagement,” and John Costello, executive VP-merchandising and marketing at The Home Depot, offered attendees some real-life examples of how his company uses technology to get …

Retailers Raise $23 Million for Red Cross

Retailers helped raise $23 million for the American Red Cross’ tsunami relief work, 5.5% of Americans’ $420 million total donation. Several retailers set up donation sites in-store, often matching shopper contributions (Jan. 19 P&I). Meanwhile, airlines …

Agencies

New Service to Offer Text Message Coupons Via Cell Phones

MyThum Interactive, a provider of mobile messaging services and Givex Corp., a card management company specializing in stored value transaction processing, have joined to offer redeemable coupons via mobile phones. The Mx-Coupon service allows marketers …

News Briefs

WOMENS ENTERTAINMENT: has launched a sweepstakes tied into the original TV series McLeod’s Daughters, which offers consumers a chance to win a trip to Australia to visit the set of the hit show. Consumers 18 and older can enter The McLeod’s Daughters …

Agencies

P&I Postscripts

BD’S MONGOLIAN BARBEQUE: has teamed up with Gift Card Solutions to implement bd’s gift cards at 27 corporate and franchise-owned restaurants. The gift cards are available in any amount up to $500 and are rechargeable. Consumers can purchase the gift …

Agencies

Association Newsletter Offers Customized Content

Would you promote a Microsoft database event to someone who wasn’t interested? Or a Women in Technology event to businessmen? If so, even your better- targeted communications may fall on deaf ears.

Agencies

USPS Delivers a Custom Magazine for DMers

Think of it as a prime example of the business cliché about eating your own dog food: The U.S. Postal Service has launched a free magazine about the virtues and successes of direct mail.

Digital

Search Will Party On

If the three prominent topics at this year’s Ad:Tech San Francisco meeting really are “search, spyware and behavioral ads,” as one attendee put it, then Piper Jaffray senior analyst Safa Rashtchy arrived bearing vital news. According to his estimates, the search segment of the Internet is slated to undergo even better growth than it has already seen.

Digital

Spam-Free Search

It seems that whenever one logs on, the bombardment begins — unsavory content, dubious offers, unscrupulous operators, and in-your-face interruption marketing. So whether you’re marketing by e-mail, discussion boards, blogs, or search engines, it’s critical that you as a legitimate marketer dissociate yourself from the rising tide of spam