Chief Marketer Staff
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Grand Jury Probes Wal-Mart Scandal
A grand jury is now investigating allegations that Wal-Mart Stores’ former vice chairman Thomas Coughlin misused between $100,000 and $500,000 in corporate funds. Coughlin allegedly misappropriated Wal-Mart gift cards for his own use, and allegedly …
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Coke’s Marketing Head Departs Amid Shuffle
After more than 10 years on the job, Randy Ransom, who led marketing on Coca-Cola, has resigned amid a shift of senior level management and organizational restructuring in the marketing area. Katie Bayne, previously senior VP-integrated marketing, has …
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Agencies
SITE Unveils New Strategic Plan
The Society of Incentive & Travel Executives (SITE) has approved a new two-year strategic plan to help guide the association and shape the future of the incentives industry. The plan, unveiled this month, consists of three main objectives. The top …
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Agencies
TripRewards Lets Members Swap Between Loyalty Programs
To boost the value of its loyalty program, the Cendant Hotel Group has expanded its TripRewards system under a partnership with Points.com to let members exchange points and miles between disparate loyalty programs. Under the new program, TripRewards …
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Agencies
Shell Sequels Popular Cash-Back Promotion
Capitalizing on a successful 2004 incentive, Shell Oil Products U.S. is launching take-two on its efforts to bring in new gasoline credit card holders by dangling a $25 rebate. Shell upped the ante by $5 this year from the $20 rebate it offered last …
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Save the Music Promo Strikes Chord
VH1 reached more than 25,000 consumers under a viral marketing campaign last week to boost viewership of Save the Music: A Concert to Benefit The VH1 Save the Music Foundation. Actors dressed in bright pink operating scrubs cruised New York City streets …
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Agencies
Audi and AFI Tap Filmmakers for Contest
Audi of America, Inc. and the American Film Institute’s AFI FEST have challenged three rising directors to capture emerging trends across the nation in the form of a 15-minute short film shot while completing in a cross-country drive. The three-week …
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Agencies
Chick-fil-A Features HowStuffWorks as Kid Premiums
QSR Chick-fil-A has teamed up with HowStuffWorks to offer illustrated card sets as part of the brand’s latest educational premiums in its kid’s meal program. Chick-fil-A is offering five card sets that explain how certain things work promoting the …
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Agencies
TCF Bank Rewards Business Check-writers
TCF Bank has launched a rewards program for business checking account customers who use TCF’s Check Card debit card. Business customers who register for the TCF Miles Plus Business Check Card earn one point for each dollar they spend on qualifying …
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Agencies
TNT Airing In-Game Vignettes for Dodge Charger
Turner Network Television (TNT) and Dodge have entered into an integrated marketing partnership in support of the automaker’s new Hemi powered 2006 Dodge Charger R/T. As part of the agreement, TNT is producing and airing a series of in-game vignettes …