Chief Marketer Staff
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List and Database News
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Live from Ad:Tech San Francisco: Dyson Sees Uphill Battle for Adware
Internet economy guru Esther Dyson believes that much of the current flap over programs that advertisers use to track web behavior stems from the public
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Agencies
Good Web-keeping Seal Helps Small Brands
Between phishing, pharming and flat-out flim-flammery, the Web is beginning to look like a much less trustworthy place for consumers to transact their business. A February 2005 survey by security provider RSA Technologies suggested that one-quarter of Internet users may have cut back on their online shopping out of fears for the security of their personal information
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Agencies
The Long Tail Approach to Search
Even though the initial hype has died down and people are no longer tagging “e-” onto the front of everyday words, there’s no question the Internet continues to impact the way we perform everyday tasks and transactions.
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Listline e-Newsletter 04/27/05
Pacific Lists Inc. has been appointed manager of the subscription list
for Alternative Medicine magazine. Nearly 80,000 subscribers are
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Email
Syndicating a Website’s Content in Five Minutes
Responding to the tremendous buzz over RSS (Really Simply Syndication) a number of free sites on the Web have sprung up that completely automate the process of syndicating site content across the Web. In practice, this means that in a matter of minutes, you’re now able to tweak your site so that hotlinks to your company press releases and similar promotional materials can be sent to RSS readers across the Web.
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Agencies
Warner Bros. Launches Multi-Million Campaign for Sisterhood
Warner Bros. Pictures is launching a multi-million promotional campaign to support the upcoming release of the studio’s The Sisterhood of the Traveling Pants. Brands supporting the film include Levi Strauss & Co., Alloy Media + Marketing, Procter & …
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Agencies
Asian Manufacturers Put Suppliers on Edge: ASI’s Tim Andrews
There is growing concern in the promotional products industry that companies outside the U.S., particularly Asian manufacturers, may be gaining ground in their attempts to bypass the domestic supplier to sell directly to both distributors and end …
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Grand Jury Probes Wal-Mart Scandal
A grand jury is now investigating allegations that Wal-Mart Stores’ former vice chairman Thomas Coughlin misused between $100,000 and $500,000 in corporate funds. Coughlin allegedly misappropriated Wal-Mart gift cards for his own use, and allegedly …