Chief Marketer Staff

• News Briefs

  GENERAL MILLS TRADMARK LICENSING: has signed a deal with You and Me Legwear to create a new line off infant and toddler apparel and accessories. The line will include diaper bags, blankets, clothing items and will feature characters such as Trix Rabbit, …

• Marchex Acquires Pike Street Assets for $16.5 Million

  Marchex Inc. has acquired some assets of Pike Street Industries, Inc., an online yellow pages and lead generation provider, for $16.5 million in cash and stock.

• Monster Mulling Sale of DM Units: Reports

  Monster worldwide, the parent of online classified site Monster.com, said it’s considering shedding its direct marketing business.

• Yankee Candle Income Rises 3% in Quarter

  The Yankee Candle Co. Inc. reported net income of $10.8 million for he first quarter, up 3% from $10.5 million last year.

• Digital River Posts 71% Income Surge

  Digital River Inc. reported net income of $14 million for the first quarter, up $7.6 million last year.

• Web Sales in Belarus to Reach $500,000, Says Report

  Annual Internet advertising sales in Belarus are projected to total $500 000 by the end of 2005, more than twice the amount last year, according to e-belarus.org.

• Sears Canada Taps Amazon for Online Makeover

  Sears Canada Inc. has contracted with Amazon.com Inc. to provide “a more robust online shopping experience” at www.sears.ca.

• ‘Patient’ Requests for Medicine Can Affect DTC Sales: US

  Requests from actors portraying patients for medications have a “profound effect” on physicians prescribing for major depression and adjustment disorder, according to the National Institute of Mental Health (NIMH).

• Youbet.com Names Myers VP of Strategic Marketing

  Youbet.com has named Christa Myers vice president of strategic marketing.

• New Products and Services

  Antivirus for Mail Server: significantly increases the total content protection ability of Vexira on Linux-based e-mail servers