Chief Marketer Staff

• Caped Crusader Descends on NASCAR

  Spider-Man couldn’t take over Major League Baseball last season, but another super hero will be stepping into the spotlight on auto racing’s biggest stage. The caped crusader is set to reign June 19, as the NASCAR Nextel Cup race becomes Batman …

• Agencies

  Regis and Kelly Bring Viewers Aboard Cruise With Contest

  Talk show hosts Regis Philbin and Kelly Ripa are taking their show on the high seas, broadcasting aboard a cruise ship for a week this summer. And the TV stars are bringing fans along for the ride, awarding free cruises via a watch-and-win contest. Live …

• Dr Pepper Extends College Football Deal, Readies $1 Million Sweeps

  Dr Pepper is extending its long-standing relationship with college football with highlights including a sweepstakes dangling $1 million during a half-time on-field event. The new deal includes an agreement with ABC Sports and the Atlantic Coast …

• Bacardi CEO Rodriguez Retires, Again

  After 18 years, Ruben Rodriguez, the chairman and acting CEO of Bacardi, will retire in June. Rodriguez, 68, is the first person outside the Bacardi family to be named CEO and chairman. He plans to retire following the annual shareholder meeting this …

• Agencies

  SoBe Sets Stage for Major Summer Promos

  Sobe Beverages is set to kick off the summer season with four major promotions and events all focusing on health and wellness. An under-the-cap promotion is set to break May 16 on 61.9 million caps. The campaign features colorful creative of the …

• Poland Spring Lets Viewers Choose Prize in New Sweeps

  Nestlé Waters North America, Inc. is giving consumers a chance to live life like a rock star, feel like a movie star or ride some of Universal Studios Theme parks’ wildest rides as part of Poland Spring’s new sweepstakes that lets the buyer select the …

• Agencies

  Pokémon, US Youth Soccer Team Up for Scholarship Contest

  Pokémon USA, Inc. is teaming up with US Youth Soccer to serve as the sport’s 2005 sponsor. And to generate buzz behind the deal, the two properties are organizing a one-of-a-kind contest that will recognize players for their achievements both on and off …

• Ford Looks to Texas to Build Latino Interest for Truck

  Ford Motor Co. is targeting the Latino market in Texas with a special-edition pickup truck. The automaker has tapped Latino singer and actor Pablo Montero to appear with the bright red F-150 Lobo in Spanish-language TV ads that broke this week. The …

• Agencies

  Sweepstakes Boosts Response to PGA Free Lesson Month

  May is The PGA of America’s annual free lesson month, and the organization is boosting response with a sweepstakes sponsored by several promotional partners. The lessons are designed to grow the game of golf at the amateur level. It involves thousands …

• FTC Seeks Comments on COPPA Rule

  Five years after its effective date, the Federal Trade Commission is seeking public comment on its implementation of the Children’s Online Privacy Protection Act (COPPA) as well as the approach to obtaining parental consent, which takes into account how …