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Chief Marketer Staff

  • Direct Revenue Up 11.4% for Cabela’s

    Hunting, fishing and outdoor gear cataloger Cabela’s Inc. posted revenue for the first quarter of fiscal 2005 of $350.6 million, an 11.7% increase compared to $313.9 million for the same period last year.

  • List and Database News

    Belvoir Media Canadian Masterfile Counts have been updated on this 129,685 record file of Canadian subscribers to Belvoir publications. Titles include newsletters on aviation, pet ownership, equine interests, firearms, boating and health. Selects: …

  • Live from Ad:Tech San Francisco: Dyson Sees Uphill Battle for Adware

    Internet economy guru Esther Dyson believes that much of the current flap over programs that advertisers use to track web behavior stems from the public’s confusion about the distinction between spyware and adware and the role of cookies. But she doesn’t hold out much hope that that confusion can be totally dispelled by industry efforts at user education on the issue.

  • Listline e-Newsletter 04/28/05

    CappMedia Inc. has launched the subscription list for LowCarb Living
    Magazine. This title has 25,000 paid subscribers. These individuals have
    expressed an interest in nutrition and fitness.

  • The Joy of Text

    As a marketing medium, mobile messaging is finally old enough to have a list of dos and don’ts.

  • Agencies

    E-Zines and Data Go Hand-in-Hand

    Successful database marketing has always been based on communications. Why spend millions on a database unless you use it to send personal messages to your customers?

  • Email

    Daydreaming with Leading Hotels of the World

    Everyone dreams of posh accommodations in exotic locales. And since it doesn’t cost anything to dream, Leading Hotels of the World has found a growing audience for its e-mail newsletter.

  • Email

    How to Build Your E-zine List

    Permission to send e-mail newsletters to a consumer needs to be proactive and voluntary. The only correct way to get permission is by having people sign up with the understanding that they want to receive e-mail from you.

  • Dyson Sees Uphill Battle for Adware

    Internet economy guru Esther Dyson believes that much of the current flap over programs that advertisers use to track web behavior stems from the public’s confusion about the distinction between spyware and adware and the role of cookies.

  • Agencies

    HP Opens Door to Hispanic Market

    According to the U.S. Small Business Administration, the number of small and midsize Hispanic-owned U.S. businesses is now at about 2 million and expected to grow to 8 million by 2010.