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Chief Marketer Staff

  • Internet Ad Revenue Rises 33% to $9.6 Billion in 2004

    Internet Advertising revenue totaled $9.6 billion for 2004, up 33% from $7.3 billion the year before, reported the Interactive Advertising Bureau.

  • Short Cuts

    I-Behavior has been awarded a U.S. patent for its co-operative database software, which reportedly can integrate online, and offline buyer records. …

  • List and Database News

    Activa Z-24 Enhanced This file, newly enhanced with Z-24 data, contains 60,123 last-12-month buyers from this sports apparel catalog. Selections: Amount purchased, hotlines, gender, multibuyers, product, Z-24 enhanced, state/SCF/ZIP Price: $115/M …

  • Listline e-Newsletter 04/29/05

    Statlistics has been appointed to manage postal and e-mail lists for the
    publisher and conference producer Euromoney PLC. The Euromoney PLC
    Executive Global Master File contains 519,190 postal records.

  • Thulin Pleads Not Guilty to Attempted Murder

    James E. Thulin, president of list management/brokerage company TCI Communications Inc., pleaded not guilty to attempted murder, assault and other charges in Los Angeles Superior Court on Wednesday.

  • Mailer Groups Hope to Get USPS Reform Moving

    Industry watchers are hoping Congress can get postal reform bills moving even as the Bush administration seems to be hardening its position in at least one key area.

  • Tiger Direct Sues Apple Computer

    Computer products marketer Tiger Direct Inc. filed a lawsuit against Apple Computer on Thursday, accusing Apple of trademark infringement and unfair trade practices.

  • J. Jill Sales Down in First Quarter

    The J. Jill Group Inc. posted net sales for the first quarter ended Mar. 26 of $98.4 million, a 1.6% decrease from $99.9 million reported in the prior year’s quarter.

  • Curves Debuts Milk Promotion

    The Milk Processor Education Program has teamed with women’s fitness chain Curves to launch a new promotion to get women to drink more milk.

  • Digitas First Quarter Fee Revenue Tops $80 Million

    Boston-based agency Digitas reported fee revenue for the first quarter of 2005 of $80.3 million, compared with $60.1 million for the first quarter of 2004.