Chief Marketer Staff
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Reader Engagement Tool Intriguing Advertisers
When “Adweek” used a tool from New York’s Monroe Mendelsohn Research (MMR) for helping to measure reader engagement across 211 consumer magazines in its annual March “Hot List” issue, Bob Shullman felt a measure of redemption.
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Auto Firms Make Use of New Wave Marketing
in a battle to climb out of the rut of look-alike ads and win over new customers, most of the world’s auto makers are resorting to a long list of new-age marketing techniques, ranging from the familiar
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Agencies
Calculating Incremental Response
When measuring the effectiveness of a promotion, it’s not enough to know the overall response and revenue. What you really need to measure is the incremental order activity generated by the promotion.
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Upfront 2005: A Buyer’s Season Rather than a Seller’s
If you’re trying to buy television airtime in the “upfront” sales market this month, you could be in luck. Media buyers at a New York conference predicted that a weak “scatter” market combined with the uncertain economy and mounting pressure among marketers to move ad dollars online
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Urban Outfitters Lays Off 180
Urban Outfitters will cut its Pennsylvania work force by 180 employees, including 75 who work in direct marketing and mail order returns
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PriMetrica Acquires Asian DMer MMS Consultancy
PriMetrica Inc., an Asian market research company, has acquired Singapore-based direct marketing firm MMS Consultancy Ltd.
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Deluxe Posts Income Decline
Deluxe Corp. reported net income of $39 million for the first quarter, down from $48 million last year.
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West Marine Losses Widen in Quarter
West Marine Inc. reported a net loss of $5.5 million for the first quarter, compared a net loss of $3.1 million last year.