Chief Marketer Staff
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Agencies
It Just Makes You Wonder
Any businessperson worth his or her salt knows it costs more to find a new customer than to keep an old one. The more customers you retain, the better
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Agencies
No biz like show biz?
As this issue goes to press, the annual exercise in Ostrich Yoga, also known as the television upfront, is beginning to convene. As in so many prior years,
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Agencies
E-mailings Boost Boston Dry Cleaner’s Business
One of the pleasures of owning a local business is the feeling that it’s an integral part of customers’ lives, as important to their daily routine as
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Agencies
Warm, Cozy and Comfortable
A few years ago I had the privilege of discussing sales with IBM’s general manager for the healthcare sector. After acknowledging that IBM was neither
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Agencies
No-Frills B-to-B Co-op Debuts
A no-frills cut-rate co-op mail program for small businesses began last month with a minimum annual revenue target of $2 million. Image Publishing LLC’s
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letters to the editor
AMERICANS’ POOR ENGLISH It surprises me that folks such as Mark Ragan who presumably work with many foreign countries and nationals are questioning the
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Back to School With Kellogg
What are the first items to get cut from corporate budgets during an economic downturn? Let’s ask one of the nation’s top business schools for the answer:
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Worth Mentioning
NBC’s Tsunami Aid concert: This live, two-hour concert showed the entertainment industry at its best: Players channeled their marketing smarts to raise
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Agencies
WYCC Reaches Out to Donors Online
With three months still to go in the fiscal year, Chicago’s WYCC-TV20 has raised 30% more revenue online in 2005 than in fiscal 2004. The PBS affiliate