Chief Marketer Staff

• Agencies

  Senate Pressures Data Firms

  Regulation of consumer information may be closer than we think. The number of bills introduced in Congress to oversee the compiling industry continues

• Agencies

  TV Placements Overtake Film

  Doritos sales spiked in 2000, thanks to a prominent role in the premiere season of Survivor. NBC’s The Apprentice showcases a brand in nearly every episode.

• Agencies

  The Hill Doesn’t Buy DMers’ Pitch

  During two recent Capitol Hill hearings, direct marketers who make their living via effective communication failed to get a simple message across to legislators.

• Agencies

  News briefs/directmag.com

  4/14 Mississippi lawmakers were in an uproar at deadline over the apparent lapsing of the state’s do-not-call law. THE MISSISSIPPI TELEPHONE SOLICITATION

• Agency moves

  Alloy Media + Marketing, Boston, appointed Myles Kleeger and Jeff Matlow senior VP and general manager, East Coast and senior VP and general manager,

• Agencies

  Back to School With Kellogg

  What are the first items to get cut from corporate budgets during an economic downturn? Let’s ask one of the nation’s top business schools for the answer:

• Agencies

  WYCC Reaches Out to Donors Online

  With three months still to go in the fiscal year, Chicago’s WYCC-TV20 has raised 30% more revenue online in 2005 than in fiscal 2004. The PBS affiliate

• Agencies

  Where Is Trigger Now That We Need Him?

  The late Roy Rogers billed himself a King of the cowboys. Nobody ever asked, When was the coronation ceremony? Who appointed you monarch? Does that mean

• Client side

  Ventura Entertainment Enterprises, Los Angeles, CA, hired Bill Clark as executive VP and CFO for Ventura Entertainment and Distribution. New York City-based

• Agencies

  Beau Ties Knots Up a Catalog Niche

  Since mailing its first catalog in April 1993, Beau Ties Ltd. has grown from a retirement-years diversion into a $2 million-a-year business. The Middlebury,