Chief Marketer Staff, Author at Chief Marketer

Lego Builds on Customer Experience

Lego wants to sell more than colorful plastic building bricks. It wants to offer an experience of playful learning. Of course, the problem is that telling

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Hold Off the Cheers

Examine the format of the direct mail pieces you send out, lobby your congressperson and don’t be lulled into a false sense of security about this postal

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Night Drivers

CAMPAIGN: Volvo All-Access Tour AGENCY: AMCI CLIENT: Volvo Cars North America Image is everything when you’re a twenty-something buying a new car. Volvo

Arizona Proposes Alcohol Sampling

The Arizona state legislature has proposed a bill that would allow sampling of beer, distilled spirits and wine to customers shopping in grocery stores.

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Opening Lines

Last night I dreamt I went to Manderley again. It seemed to me I stood by the iron gate leading to the drive and for a while I could not enter, for the

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No-Frills B-to-B Co-op Debuts

A no-frills cut-rate co-op mail program for small businesses began last month with a minimum annual revenue target of $2 million. Image Publishing LLC’s

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Placement-Plus

As TiVO and other digital recording services redefine TV viewership, many marketers are paying more attention to product integration through placement.

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It Just Makes You Wonder

Any businessperson worth his or her salt knows it costs more to find a new customer than to keep an old one. The more customers you retain, the better

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CDW Cracks the Federal Code

If you’re moving into the government market, be sure your representatives understand their audience. If you’ve got the Pentagon’s

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E-mailings Boost Boston Dry Cleaner’s Business

One of the pleasures of owning a local business is the feeling that it’s an integral part of customers’ lives, as important to their daily routine as