Author

Chief Marketer Staff

  • Agencies

    Home Depot to Build ‘NASCAR’ Playground

    The Home Depot has launched a national partnership with Joe Gibbs Racing and the nonprofit group KaBOOM! to enrich the lives of at-risk children who live in racing communities. The partnership, called Racing to Play, will involve volunteers from The No. …

  • Agencies

    Mail Stream: A Report on Incoming Direct Mail

    Casual Male Delivers Colors of Spring Casual Male, the multi-channel retailer and marketer of specialty big and tall men’s apparel, recently mailed a Spring 2005 edition of its catalog that featured a “Preferred Guest Card” on the cover. The card, …

  • Listline e-Newsletter 05/02/05

    MKTG Services has landed an account to manage five lists for the Musical
    Heritage Society. The Sound Music Buyers from Musical Heritage Society
    file with more than 1.1 million records is the largest.

  • Loose Cannon: Masters of Our Domains

    News item: The Internet Corporation for Assigned Names and Numbers (ICANN) has approved several new Web site domain names. Standbys such as .com for commercial entities, .org for non-profits and .gov for government institutions will soon be joined by .post for postal organizations, .jobs for human resource entities and .travel for the travel industry.

    This is all well and good, but given that the direct marketing industry is the engine behind the Web

  • Creative Showcase

    CLIENT Gerber AGENCY J. Brown Agency, Stamford, CT Gerber knows that parents have promises to keep to their children. The baby food and products company

  • Agencies

    Where Is Trigger Now That We Need Him?

    The late Roy Rogers billed himself a King of the cowboys. Nobody ever asked, When was the coronation ceremony? Who appointed you monarch? Does that mean

  • Agencies

    Retirement Services Firm Gets Personal

    One of the simplest segmentation schemes around has helped Financial Engines Inc. reach new customers. Those targeted for the Palo Alto, CA firm’s retirement

  • Agencies

    Going Global

    Ask reps from any global company and they’ll tell you they rely on their entire organization from run-of-the-mill back office processing, to sales and

  • Agencies

    Office Depot’s Multichannel Challenge

    You can’t win today’s race with yesterday’s car. Formula One racing great Emerson Fittipaldi said it, and Monica Luechtefeld, executive vice president

  • PROMO Xtra

    4/14 Kellogg Co. will buy Kraft Foods’ $80 million fruit snacks business for $30 million. Reebok had its first foray into video-on-demand interactive