Chief Marketer Staff

• SEM Spending to Reach $1.6 Billion by 2010: Forrester

  Search engine marketing expenditures will grow by 33% this year and reach $11.6 billion by 2010, according to a report from Forrester Research.

• Sharper Image Earnings Drop in Quarter

  Sharper Image Corp. reported net earnings of $16.4 million for the fourth quarter, down from $22.2 million last year.

• Agencies

  Sweeps Supports Kingdom of Heaven Mobile Suite

  Sorrent, Inc., a creator and global publisher of mobile entertainment, and Twentieth Century Fox have launched a mobile entertainment suite based on the upcoming film Kingdom of Heaven. The content suite, available through several wireless carriers, …

• Usdm.net Acquires OfficialTravelGuide.com

  Usdm.net, an interactive agency for the travelindustry, has purchased the rights to OfficialTravelGuide.com, a travel portal of more than 1,250 destinations, from the International Association of Convention & Visitor Bureaus (IACVB).

• Cool Savings Income, Revenue Surge

  CoolSavings Inc. reported net income of $1 million last year.

• Subway Hires Alloy For Teen Campaign

  Subway Restaurants has hired Alloy Marketing and Promotions (AMP) to develop a new promotional campaign to boost sales and brand affinity among the teen population.

• Connect Direct Names Becker Business Development Director

  Connect Direct has named Karin Becker director of business development.

• Short Cuts

  Alterian, a provider of database marketing services, has signed a multi-year agreement with Vertis, to create a “detailed and holistic” understanding of customer behavior and motivations.

• List and Database News

  Mailing list availabilities

• Listline e-Newsletter 05/03/05

  Shopsmith Inc. has tapped Estee Marketing Group Inc. to manage the
  Shopsmith catalog’s lists naming 51,634 buyers from the last 12 months;
  92,724 from the last 24 months; and various files of inquirers. Buyers
  spent an average of $80 for woodworking tools.