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Chief Marketer Staff

  • 24/7 Real Media Boosts First Quarter Revenue

    24/7 Media generated $29.1 million in revenue during first quarter 2005, up from $17.4 million in first quarter 2004. The company

  • Agencies

    The King Returns Via TV Guide Promo

    The memory of Elvis Presley lives on, and TV Guide is honoring the celebrated musician with a special four-cover edition, which hits newsstands today. The special edition cover of the May 8 issue includes four photos depicting Presley during his …

  • Nautilus To Buy Back Stock, Issue Dividend

    Nautilus Inc. will repurchase up to $100 million of its common stock. The authorization to make the purchases expires on March 31, 2008. Separately, the company announced that it will issue a dividend of ten cents per share on June 10 to all shareholders of record as of May 20.

  • Experian Acquires LowerMybills.com

    Information firm Experian has acqruied LowerMyBills.com, an online mortgage lead generator. The purchase price was $330 million, plus up to a $50 million performance-related earn-out over the next two years.

  • Agencies

    Printable Technologies Offers Variable Printing Through Accudata America

    Printable Technologies Inc. has signed a deal with AccuData America. The agreement links Printable

  • Yankee Candle Names AutoZone Exec to Board

    The Yankee Candle Company Inc. has appointed Michael Archbold to its board of directors.

  • Letters to the Editor

    Letters in response to Loose Cannon: Masters of our Domains, Direct Newsline, May 2, 2005

  • List and Database News

    Prospect lists for the direct response marketing industry.

  • Mitsubishi Marketers Quit Over Eclipse Ad Budget

    Two key Mitsubishi Motors North America marketing executives reportedly resigned Monday because of the company’s strategy behind the launch of the 2006 Eclipse, Automotive News reported. Kevin Mayer, director of advertising, and John Jullens, head of …

  • Agencies

    Pepsi Pools Athletes for $5 Million Summer Program

    Pepsi-Cola Co.’s summer Dream Team brings together baseball and soccer players, auto racers and street-ball hoops players. Pepsi taps six sports sponsorships for an estimated $5 million, summer-long “Go Pro!” sweepstakes and continuity program that will …