Chief Marketer Staff

• Kellogg Launches Fitness Initiative for Kids

  Kellogg Co. is turning to Tony the Tiger and professional athletes to help make children physically fit. The “Tips From The Pros” program features an online Earn Your Stripes playbook at Tonythetiger.com, which includes fitness challenges from soccer …

• Agencies

  Kraft Says It’s Time to Party

  Kraft mixes several brands into its summer sweeps Kraft Foods this month breaks an Instant Summer Parties promotion touting a wide range of brands. The campaign breaks May 15 with a sweepstakes, in-store displays and radio advertising. The “Summer …

• Flowers and Fragrance for Mom’s Day

  Realities Cosmetic Co. and 1-800 Flowers.com have joined to give moms a special treat on Mother’s Day. The pair are offering floral and fragrance combinations at retail as well as at 1800Flowers.com or by phone at 1-800 Flowers. A $10 coupon toward any …

• Agencies

  AARP Readies Road Show

  AARP The Magazine brings 45 of its advertisers on the road with a 13-city summer tour. The AARP The Magazine Road Show runs May 21 through August 28, targeting adults 50-plus with stops at fairs, festivals and high-end adult communities. The tour, …

• News Briefs

  NORTHWEST AIRLINES: and Miller Brewing Co. have signed a deal for the fourth largest airline in the world to offer Miller Lite beer on its flights throughout the world. The offer will be phased in on all flights over the next several weeks. UPSHOT: …

• Live from Direct Webinar: Next Rate Case Looms in ’06

  The current postal rate case calling for a 5.4% across the board rate increase will likely be settled, predicted Gene Del Polito, president of the Association for Postal Commerce.

  But he warned that the U.S. postal service will probably also file a rate case in 2006 that will call for increases of 8% to 10%.

• Agencies

  Production Services Acquires Complete Creative Services

  Production Service Associates Inc., a direct mail production house, has acquired Complete Creative Services, a direct mail creative agency. Terms of the acquisition were not disclosed.

• ValueClick Revenue Jumps in First Quarter

  ValueClick, an online media and advertising firm based on Westlake Village, CA, reported first quarter net income of $8.7 million and revenue of $51.4 million, compared with net income of $13.4 million and revenue of $36.7 million during first quarter 2004.

• Source Marketing Hires Matthew Damron

  Matthew Damron has joined Source Marketing Inc. as senior vice president and group director, a newly created position. Source Marktign is an agency based in Westport, CT.

• Rapp Collins Hires Healthcare Director

  Rapp Collins Healthcare, a division of Rapp Collins Worldwide, has hired Gina Ashe to serve as senior vice president and healthcare director.