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Chief Marketer Staff

  • Brookstone First Quarter DM Sales Up 12.3%

    Brookstone Inc. reported total sales for the 13-week period ended April 30 up 3.7% to $80.3 million.

  • Mail Shredding on Rise: Survey

    Two-thirds of employed U.S. adults now shred credit card offers and convenience checks before putting them in the trash, according to a new survey by Harris Interactive on behalf of Office Depot.

  • List and Database News

    Sporty’s Catalog Lists Sportman’s Market Inc. has retained Millard Group Inc. to oversee the lists of four Sporty’s catalog titles it publishes. This appointment includes Sporty’s Pilot Shop, the largest file with 144,543 buyers from the last 12 months. …

  • Draft Taps Levin for Healthcare Unit

    Draft has hired David Levin as VP in its Draft Health division, a new post overseeing the agency’s work for Kaiser Permanente. David Levin Levin had been VP-account director at Deutsch/New York marshalling campaigns for prescription drugs including …

  • Listline e-Newsletter 05/05/05

    Sportman’s Market Inc. has retained Millard Group Inc. to oversee the
    lists of four Sporty’s catalog titles it publishes. This appointment
    includes Sporty’s Pilot Shop, the largest file with 144,543 buyers from
    the last 12 months.

  • Loews to Note Start Time of Flicks For Ad Weary Consumers

    Loews Cineplex Entertainment has found a compromise to meet moviegoers’ wishes to have the actual start times of feature films, opting to note in movie listings that the movie will start 10 to 15 minutes after the published show time. “It has been a …

  • Agencies

    Pepsi’s Pair of Limes Debuts Amid Marketing Blitz

    Pepsi Lime and Diet Pepsi Lime are making their national debut just in time for the lucrative summer months with a blend of promotions dangling hefty prizes. The “Lime Guys”—a couple of friendly, animated lime characters—debut next week on two …

  • Agencies

    Doritos, Tostitos Tout Taste with Entertainment Tie-ins

    Frito-Lay moves from Star Wars to summer concerts as it rolls out reformulations of Doritos and restaurant-style Tostitos. Doritos Nacho Cheesier hits stores May 9 with an aggressive TV, radio, outdoor and Internet campaign breaking May 16, extending …

  • Universal Creates Multicultural Marketing Post

    Universal Studios Home Entertainment has appointed Jeff Herrera to the newly created position of VP-multicultural marketing. In his new role, Herrera will oversee marketing strategies aimed at Latinos, African-Americans and other ethnic groups. In …

  • Mark Burnett Extends Yahoo Tie To Apprentice

    Mark Burnett Productions and Internet company Yahoo have extended their partnership through season five of the hit show The Apprentice and now includes The Apprentice with Martha Stewart. As part of the deal, Yahoo has operated the “official” Web site …