Chief Marketer Staff

• Agencies

  EBay Launches DR Effort in U.K.

  EBay has launched a direct mail, online and direct response TV campaign in the U.K. to draw more bidders and buyers

• Short Cuts

  North Shore Animal League America has redesigned its Web site, www.nsalamerica.com.

• List and Database News

  Mailing list availabilities

• Listline e-Newsletter 05/06/05

  Publishers Clearinghouse has released 657,966 names of consumers who
  filled out an online survey at the PCH.com Web site in the last six
  months indicating their propensity to give donations to organizations
  they support.

• Playboy Projects14% 2Q Ad Page Decline

  Playboy Enterprises Inc. said yesterday that it expects second quarter 2005 advertising pages to be down by approximately 14% compared to last year.

• UMUC Picks Grey Direct as Agency of Record

  The University of Maryland University College has selected Grey Direct as its agency of record.

• Web Campaign and Sweeps Promote Pepsi Lime Launch

  (Promo) Pepsi launched two interactive Web sites on Tuesday to promote two new lime flavored colas.

• Live From the Direct Postal Rate Case Webinar: Don’t Celebrate Yet

  The current postal rate case calling for a 5.4% across the board rate increase will likely be settled, predicted Gene Del Polito, president of the Association for Postal Commerce.

  But, he warned, the U.S. Postal Service will likely file for a higher increase — as large as 8% to 0%–in 2006. “And that’s 8 to 10% on top of the 5.4%,” he said.

• ALC of NY Promotes Onemma

  ALC of New York has promoted Fred Onemma to director, list management.

• Cendant Names Wagner Consumer Travel CMO

  Cendant Corp.’s Travel Distribution Services division has named Randy Wagner chief marketing officer, consumer travel