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Chief Marketer Staff

  • Advo Names Epstein CFO

    Advo Inc. has named Jeffrey E. Epstein executive vice president and chief financial officer.

  • Guitar Center Names Two EVPs

    Guitar Center Inc. has named David Angress to the newly created position of executive vice president, international development and proprietary brands.

  • Playboy Names Natale to New Senior VP Post

    Playboy Enterprises Inc. restructured its marketing department, naming Lisa Natale to the newly created position of senior vice president, corporate events and promotions.

  • Billy Martin’s USA Launches E-Commerce Program

    Billy Martin’s USA Inc. has teamed up with Strategic Growth Ventures, Inc. to launch an e-commerce marketing program.

  • DMA Launches Comment Web Site

    The Direct Marketing Association has launched Direct Comment, an area on its Web site where members can submit feedback on self-regulatory ethics guidelines, best practices, and other policy statements submitted by DMA committees.

  • Short Cuts

    The board of directors of FindWhat.com, Inc. has changed its name to MIVA Inc., as it fully integrates and creates a single brand around the businesses it has brought together over the last 18 months.

  • List and Database News

    Mailing list availabilities

  • SEC Closes General Mills Investigation

    The Securities & Exchange Commission has ended its investigation into General Mills’ sales practices and accounting. The SEC will not seek an enforcement action against General Mills. The formal investigation began in October 2003; the SEC indicated it …

  • Agencies

    Taco Bell Launches Online Food Sightings Museum

    Whether its pizza, toast or corn chips, a growing number of consumers are reporting seeing images in their food. And to pay homage to this new phenomenon, Taco Bell has launched a home for these edible “visions” via the first online Food Sightings …

  • Agencies

    Hard Rock Takes Music On The Road Via Tour

    Hard Rock International is putting its music and famous memorabilia on the move, launching a multi-city tour that gives fans a chance to engage in a rock n’ roll road trip and see the lives of rock stars and roadies through an interactive mobile tour. …