Chief Marketer Staff

• Gillette Auctioning Custom Chopper for Charity

  Next week, The Gillette Co. will auction off a chopper, designed around its newest razor, on eBay. The motorcycle is valued at about $250,000 and the proceeds of the sales will go to the National Prostate Cancer Coalition. The Gillette M3Power Nitro …

• Agencies

  SI for Kids Tour Takes It To The Extreme

  Sports Illustrated for Kids is taking to the streets again this summer with No Limits Tour 2005, featuring live performances from some of the best athletes on BMX bikes and skateboards and a host of sampling opportunities from top brands. The No Limits …

• CPGs Should Target Echo Boomers: IRI

  Packaged goods marketers should shift their focus from Baby Boomers to the 75 million Echo Boomers, according to research from Information Resources, Inc. Most of the nation’s 78 million Baby Boomers have become empty nesters, changing their household …

• Borden Snaps Summer Sweeps

  Borden cheese is at the center of an online sweepstakes from Dairy Farmers of America. A summer sweeps dangles digital cameras The sweeps, called Memories in the Making, awards one digital camera per week through August. Consumers enter at …

• News America Animates P-O-P

  News America Marketing will test motion-sensitive P-O-P this summer through an exclusive partnership with Reactrix Media Systems. Reactrix’s “Reactive Media” system projects branded content that’s triggered by shoppers’ movements; consumers can touch …

• Henkel Ups Ante for Tackiest Room Contest

  Henkel Consumer Adhesives is upping the prize money for its second-annual America’s tackiest room contest to spark more entries, and may be laying the ground for a 2006 contest with a promotional partnership. Henkel, maker of the Duck and Loctite …

• Success Leads to Sweeps Rerun for Office Depot

  Office Depot’s national sweepstakes in February to crown an Official Small Business of NASCAR was so successful that they have decided to take the sweeps to regional races as well. Businesses in Chicago, Los Angeles, Atlanta, Dallas and Miami will get …

• Bud Lite is Out With New Aluminum Bottle for Summer

  Bud Lite is out with a new summer look: an aluminum bottle dressed with the beer’s logo and a cobalt high-gloss finish. Bud Lite’s new summer look Anheuser-Busch, the maker of Bud, said the sleek new look should help keep beers cold. “The Bud Lite …

• News Briefs

  SCRATCH: Toronto, has brought in a third partner, Elan Packer, as the agency adds new work. Packer had been a brand manager at Pfizer and Novartis, with an earlier stint as director of client services at LLS Market Research. He joined Scratch’s founding …

• Agencies

  Brain Quest Offers College Tuition Sweeps

  Workman Publishing is giving parents a helping hand when it comes to college tuition, offering kids the chance to win a $150,000 college scholarship as part of a new sweepstakes offering. Kids two to 13 in the U.S. and Canada can enter the Brain Quest …