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Chief Marketer Staff

  • Brooks Sports Enters E-Commerce Arena

    Brooks Sports Inc. has begun taking online orders athletic shoes at its Web site brooksrunning.com and given local retailers carrying its product line the option of fulfilling orders.

  • Corwin To Head Rodale’s Book Division

    Tami Booth Corwin has been promoted to a newly created position as president of the book division at Rodale Inc. Corwin’s responsibilities will include overseeing marketing and operations. She has been with Rodale since 2000.

  • Carver Will Direct DB Unit at Decision Analyst

    Rodney A. Carver has joined Decision Analyst Inc. as director of the marketing research firm’s new Database Analytic Services Group. Carver was previously a marketing statistician consultant at JCPenney Direct Marketing Services.

  • Advertising.com Taps Drayton for Europe

    Hugo Drayton has been promoted to managing director for European operations at Advertising.com Inc. Drayton previously served as marketing and new media director for the agency.

  • Telemarketing Short Cuts

    NOVO 1 Inc. plans to upgrade call centers in 13 states by converting from traditional telephone lines to new Internet telephony technology to handle phone calls and data transmissions. The teleservices agency has signed a multimillion contract with AT&T to do the work.

  • Agencies

    Accoona Unveils New Chinese B-2-B Database

    Accoona Corp. has unveiled a database with millions of international Chinese business records accessible online at the accoona.com.cn Web site. Data available in English includes contact names, telephone and fax numbers, annual sales, number of employees, company headquarters and branch office locations.

  • List and Database News

    Avrick Direct Inc. has chosen ClientLogic Specialists Services to oversee a portfolio of ten consumer lists previously handled by five other list managers. The largest files are the new mover Movin’ and Spendin’ Master File and the general merchandise purchasers list Always Shopping Mail Order Buyers, with 21 million and 17 records from the last 12 months, respectively.

  • Capital One to Axe 290 Internet-Loan Employees

    Capital One Financial Corp. will lay off 290 employees from its Internet-based automotive loan unit in San Diego as it consolidates its lending operations in Plano, TX by early 2006.

  • Live from Chicago: A Tale of Two Circuit City Channels

    You win some, you lose some. The Circuit City electronics chain has had a taste of both success and failure in its efforts to integrate its multiple retail channels, which include retail stores, a Web site, and

  • Neiman Marcus to Sell Credit Operations to HSBC

    The Neiman Marcus Group Inc. will sell its private label credit card accounts to HSBC Retail Services for about $640 million.