Chief Marketer Staff

• Mailers Disappointed Over Reform Developments

   

• Mailers Unhappy Over Reform Developments

  Mailing industry groups were clearly disappointed at recent developments that dim the prospects for postal reform this year.

• Live From NEDMA: The Trials and Tribulations of Marketing to Lawyers

  If you’re in a business that wants to market to lawyers, keep in mind that it can be a daunting task.

  You can’t waste their time, because they make their money on billable hours. And they’re argumentative by nature

• Live From NEDMA: Northeastern University Brings Branding to a New Degree

  In a move some might see as untraditional for academia, Northeastern University has turned to branding to create an image for the school and boost enrollment.

• Live From NEDMA: Verizon Wireless Can Hear It’s ROI Now

  Wireless penetration is at 63% in the U.S. and 75% in the northeast, according to Stacia Goddard, executive vice president/managing director, Hill Holliday/New York.

  For her client Verizon Wireless, that means that the “land grab” is over.

• eForce to Acquire Global Direct Marketing Solutions

  EForce Media Inc., an online marketing and lead generation firm, has inked a deal to acquire Global Direct Marketing Solutions Inc. Santa Monica, CA-based eForce Media should finalize the deal by late August.

• InfoUSA Says It Is Pulling Out of MeritBase

  InfoUSA said today that it would no longer participate in the Meritbase business co-op database.

• Agencies

  FTC Backs Early Notification on Data Breaches

  Companies housing sensitive consumer data should have to alert individuals when their data has been compromised, the Federal Trade Commission told a Congressional committee.

• USPS to Run Small Business Seminar in St. Louis

  The U.S. Postal Service is offering a seminar for small business owners in the St. Louis metropolitan area. Veteran direct marketer Jerry Heisler will lead the seminar.

• Direct Announces One-Day Conference for Financial Marketers

  Multichannel Marketing Day, presented by DIRECT and Multichannel Merchant, and sponsored by Experian, brings together top experts to offer insights on achieving multichannel success.