Chief Marketer Staff

• Slammers Ultimate Milk Signs Soccer Deal

  Bravo Foods’ Slammers Ultimate Milk brand flavored milk drinks has signed on as the Official Milk of U.S. Club Soccer, replacing last year’s sponsor, Nesquick. U.S. Club Soccer did not say how much the one-year deal was worth, but sources close to the …

• Agencies

  U.K. Research Confirms Tie Between Employee Satisfaction and Business Health

  Employees who are more engaged by their jobs improve the bottom line, according to a U.K. study. The Employee Engagement study by research firm Melcrum reinforces the results of a U.S. study conducted last year by the Forum for People Performance …

• Upshot Hires Fujii

  Upshot, Chicago, hired Scott Fujii as VP-production, overseeing all print and broadcast production. Scott Fugii He had been senior director-production services for CFM Direct. Fujii joined Upshot May 16. Fujii replaces Tim McCann, who left Upshot to …

• News Briefs

  WALMART.COM: Bentonville, AR, reportedly has hired Carter Cast as president of the Web site, replacing John Fleming, who was named Wal-Mart Stores’ CMO in April (May 3 Xtra). Cast joins Walmart.com on July 5 from his post as CMO at eBay; he had been a …

• Agencies

  P&I Postscripts

  WHITE CASTLE: is tapping into consumers’ late-night feeding frenzy, offering a free Coca-Cola Throttle energy drink with the purchase of a Crave Case (30 hamburgers) between 10 p.m. to 5 a.m. The limited time offering is the QSR’s latest addition to its …

• Agencies

  Case History: Traveling Smart with Smarter Living Newsletters

  Travel tends to take the first cut when expenses are being reeled in. But not for readers of Smarter Living Inc.’s tip-packed e-mail newsletters.

• Agencies

  Case History: Arizona Uses E-Zine to Pave Way for Road

  This is the story of how an e-mail newsletter helped facilitate a great public work.

  It started when the Arizona Department of Transportation (ADOT) suggested a four-lane highway to enhance safety and mobility on State Route 179, a state-designated scenic road in Sedona.

• Agencies

  The One-Word Secret of E-Zine Success: Testing

  Want to make sure your e-zine is going to be read?

  Heed the ancient wisdom of direct mailers, and test.

• Agencies

  E-Zine Tips and Teasers

  The best place for your e-zine signups may not be on your home page.

  That’s just one of the ‘takeaways’ we coaxed out of Paul Smith, editor of Newsletter on Newsletters, following the NEPA conference in Washington, DC this month.

• Agencies

  How to Handle Unsubscribes

  Don’t take it personally when someone requests to no longer receive your newsletter. This request to unsubscribe is not a rejection of your company. It may not even be a rejection of your e-mail.