Chief Marketer Staff, Author at Chief Marketer

Just Because It Doesn’t Bounce Doesn’t Mean It’s Not Spam

For those e-mailers who go out o their way to do everything right

As Seen on the Web

Online retail sales are growing, and plenty of small merchants have found that the Web is a perfect place to start building a sales empire. But many of them also find that there comes an inflection point in their growth curve when they need a presence in the offline world. That’s been a hard choice to make: All those decisions about optimal location, per-foot prices and overhead costs are the reasons many operators took to the Internet. But the carbon-based choice may get easier, thanks to a new project to give pure-play Internet retailers a foothold in the brick-and-mortar world.

Agencies

When It Pays to Be Negative

Search marketing is a potent tool: sometimes too potent. Sometimes your keywords call out to searchers who have very little to do with your product, service or content. Consider the unfortunate vacation marketer whose keywords include

Listline e-Newsletter 06/22/05

Millard Group Inc. has been appointed manager of Body & Soul magazine’s
list by Martha Stewart Living Omnimedia Inc., the new owner of this
health and wellness lifestyle publication. Some 265,000 active
subscribers are named; 87% are women.

Grocer Sues Wal-Mart over Price Scanning

Oklahoma grocer Super H filed a lawsuit against Wal-Mart Stores for using a scanner to collect barcode data from products on Super H’s shelves. The suit, filed in Osage County District Court on June 13, alleges that Wal-Mart sent workers into Super H to …

Agencies

Home Depot Tallies $43 Million in Unused Gift Cards

The Home Depot earlier this month claimed $43 million in revenues from unused gift cards that it sold from 1998 to 2001. “We have never reported breakage before, so this was just catching up. The amount sounds large, but it covers a four-year period,” …

Loews Sold to AMC Theatre Chain

AMC Entertainment has finally sealed a deal to buy Loews Cineplex Entertainment. The acquisition of Loews, the third-largest movie chain in the USA, could push AMC from its current second-place spot closer to Regal Entertainment Group, which now holds …

Live From the Licensing Show: By Kids For Kids Awards Four Children for Innovation

Four enterprising young children were honored with the Chester Award yesterday for their unique inventions of toys and games. The awards were given for their participation in the By Kids For Kids Xerox National Invention Competition, which included …

Agencies

GM Taps Archer for $70 Million Fulfillment Contract

General Motors Corp. has hired Archer Corporate Services to handle its dealer communications fulfillment in a four-year, $70 million assignment. The firm will handle fulfillment for all GM’s sales, service and marketing materials including brochures, …

Agencies

PPAI Restructures Membership Categories

The Promotional Products Association International has changed its membership categories to no longer permit international suppliers to exhibit at its trade shows unless they have a physical presence in the U.S., Canada or Mexico, among other changes …