Chief Marketer Staff
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Agencies
E-Zine Mailers Urged to Comply with Sender ID
The clock is ticking. E-Zine mailers have until November to comply with Sender ID, the e-mail authentication platform now being rolled into Microsoft’s Hotmail system.
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Agencies
Case History: Expedition News Draws Small But Influential Audience
Most of us don’t plan to scale Mount Everest or spend a month trekking through the barren ice covered North Pole. But for those who do, there’s Expedition News, a monthly e-newsletter covering expeditions, research projects and newsworthy adventures.
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Agencies
Case History: Firm Props Up Its Business with E-Mail Newsletter
Unless you’re a florist, photographer, caterer or interior designer, you probably don’t think much about prop columns.
But people in the event planning and decorating business turn to the e-newsletter, Prop, Décor & Display Ideas. -
Agencies
Chella’s New E-Zine is a Thing of Beauty
Chella Professional Skin Care began selling its anti-aging solution on the Web in December 2003, about three months after the company itself was founded. And now it has a monthly e-zine.
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Agencies
How to Write E-Zine Teaser Copy—Ten Tips
As far as we know, there are no courses in the University of Iowa writing program on how to write story teasers for an e-mail newsletter. But it’s an art that should be studied.
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Agencies
An Eight-Point Checklist for Building Your List
Want to build your e-zine list? All the Here’s some quick tips on how:
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Rumors Abound on Pepsi Bid for Danone
Speculation continues that PepsiCo, Inc. is planning a bid for French food company Groupe Danone SA, with both companies declining to comment. Shares in Danone, the world’s largest dairy-products maker and No. 2 bottled water producer, soared Tuesday up …
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Food Marketers Rally to Avoid Kids’ Marketing Bans
Food marketers are trying to stiffen up self-regulation of kids marketing in an effort to avoid government restrictions. Food companies, industry associations, advocacy groups and legislators met last week to discuss how marketing food to kids …
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DMers Look to Hire: Survey
Seven in ten direct marketers are planning on adding staff during the third quarter, compared with 66% during the last quarter, according to an employment survey
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Golf Warehouse Spurs Sportsman’s Guide’s Fortunes
The Sportsman’s Guide recorded a better-than-forecast second quarter, largely due to sales within its Golf Warehouse operations. The outdoor merchandise marketer had anticipated sales of $56 million for the quarter, up from $39.6 million a year ago.