Chief Marketer Staff

• International Paper Mulls Divestitures, Including Catalog Paper Biz

  International Paper will focus on its uncoated papers and industrial and consumer packaging operations, and is exploring options for other parts of its portfolio, including its catalog, insert and magazine division.

• Home Depot to Acquire National Waterworks

  The Home Depot will acquire National Waterworks Holdings Inc., a water and wastewater transmission products marketers. National Waterworks will operate as part of The Home Depot Supply.

• Travelzoo Flies High in Second Quarter

  Travelzoo, an online firm that offers travel packages, reported second-quarter revenue of $12.3 million, up from $7.2 million a year ago

• Equifax, RealEstate.com Offer Credit Scores, Services

  Equifax and RealEstate.com have teamed up to offer homebuyers credit management tools similar to those used by banks and lenders.

• Short Cuts

  News tidbits on Select Comfort Corp. and Blair Corp.

• New Products and Services

  Attitudes in Action: This segmentation tool allows marketers to target prospects based on their attitudes toward financial services, as opposed to relying on demographics. Sectors for which this offering is available include credit cards, insurance, …

• List and Database News

  Prospecting lists for the direct response marketing industry.

• Listline e-Newsletter 07/19/05

  ALC Data Management has been appointed to oversee the Religious
  Coalition for Reproductive Choice’s membership list. The file identifies
  17,530 donors who support family planning and adoption services,
  contraception, sexuality education and legal abortion.

• Agencies

  A&E Launches Interactive Stunt, Sweeps, For Mindfreak Series

  In an effort to build buzz around the launch of its new real-life series Criss Angel: Mindfreak, A&E Networks has taken over Grand Central Station’s Vanderbilt Hall in New York City to give consumers a taste of illusionary wonder. The network teamed up …

• Electronics Spending to Cause Drop in Back-to-School Spending

  Clothing, shoes, and school supplies are expected to be strong sellers for the upcoming back-to-school season, but spending on the electronics category will drop more than $1 billion, according to the National Retail Federation’s 2005 Back-to-School …