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Schick Ties Tunes to New Women’s Razor

Singing in the shower has just taken on new meaning. To draw attention to its new razor, Schick Quattro for Women, Schick is offering codes for free music downloads on 150,000 packages of the new razors in a first-time partnership with Universal Music …

Agencies

AmEx Bows Stored-Value Card; Priceline.com Dangles AmEx Gift Cards

American Express Incentive Services has launched a new stored-value card and is expanding its licensing program for its patented filtering process. The Primary Card, a stored-value card accepted at multiple merchants, is designed to enhance incentive or …

TiVo Debuts New Interactive Technology

TiVo has introduced a new interactive technology that allows advertisers to place custom branded tags in its commercials, replacing the generic ad tags previously used by advertising clients. New TiVo technology allows a brand message to be seen, even …

HP Streamlining Includes Marketing Department Shift

Hewlett-Packard will embed its marketing and sales efforts directly into its business units as part of a restructuring plan that also calls for eliminating 14,500 positions, or 10% of the company’s work force. The downsizing, which will be completed …

Agencies

Sugo Taps McConnell to Open New York Office

Music and multimedia agency Sugo has opened a Port Washington, NY, office under managing director Sari McConnell. McConnell add the title to her current post as VP-marketing and product development for Foster City, CA-based Sugo. The agency also has …

Agencies

Abanco Launches Gift and Loyalty Program for Merchants

Payment processing provider Abanco International has launched the Abanco Gift and Loyalty Program, which offers merchants complete merchandising, card design and production services. Merchants can order gift cards in increments of $50, $100, $250 and …

Agencies

Radisson Hotels Launches ‘Sleepstakes’

Radisson Hotels is giving consumers a chance to rest easy with a new sweepstakes touting a $10,000 prize to use toward a bedroom makeover. The What’s Your Sleep Number? Sleepstakes introduces consumers to the brand’s custom-designed Sleep Number bed, …

Agencies

ASI Names ASItransact Advisory Board

The Advertising Specialty Institute has named the 14 volunteer members of its 2005 ASItransact advisory board, which will provide direction for the online order management system. The group comprises leaders from all sizes of distributor and supplier …

NASCAR Promotes VanDerSnick to VP-Marketing

NASCAR has promoted Roger VanDerSnick to the newly created position of VP-marketing, and hired Steve Phelps to fill a vacant position, VP-corporate marketing. Both moves were effective Monday. VanDerSnick had been director of brand and consumer …

Agencies

P&I Postscripts

VERIZON: is giving a $20 credit to new and existing customers who sign up for paperless billing and pay their monthly bills online at Verizonwireless.com, or their bank’s Web site, through Sept. 10. BATH & BODY WORKS: has added a DVD to its body care …