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StairCycle Wins Ten Million Yahoo Views

Craig Ridenhour’s business start-up began small, with conversations in a Phoenix doctor’s office seven years ago. But it took a turn for the big time in June when StairCycle Innovations was named winner of the Yahoo! Search Marketing “Think Big” contest for small entrepreneurs. Between national press interviews, photo ops in Times Square with Sir Richard Branson– who judged the final round of contestants picked from 8,000 applicants– and the award of 10 million free ad impressions across the Yahoo! network, “It was the craziest day of my life, and the best,” says Ridenhour.

Agencies

Glitzy Incentives Can Disappoint Consumers

A house, a car, a trip to outer space or free airline tickets can be attractive incentives and draw hundreds, if not thousands, of consumers, but when the impact hits consumers’ wallets, the thrill can turn ugly. This month, American Airlines awarded …

Agencies

Gap, Inc. Business Direct Launches Corporate Apparel Catalog

Gap, Inc. Business Direct is out with a new corporate apparel catalog targeting small and large companies in search of logo apparel to use as rewards or to outfit staff members. The specialty retailer launched its first-ever corporate apparel …

Agencies

Court TV Re-brands with 150,000 Premiums

Court TV isn’t just about trial coverage anymore. To build excitement over its daytime and primetime identities, Court TV launched its largest outdoor campaign in New York City on Monday, seeding 150,000 premiums to consumers as part of a one-day …

Agencies

Marriott Foots Honeymooners’ Tab

Marriott International, Inc.’s guest loyalty program, Marriott Rewards, is offering a new incentive by offering to pick up honeymoon costs for couples who book their wedding reception at a participating Marriott or Renaissance hotel on a Friday or …

Agencies

Gift Card Fraud Tripped up Wal-Mart Exec

Former Wal-Mart executive VP Thomas Coughlin fraudulently redeemed at least $6,800 in Wal-Mart gift cards for his own use, according to charges made by Wal-Mart Stores last week. Coughlin is under investigation for misappropriating as much as $500,000 …

Agencies

Harrah’s Taps Caesars’ Loyalty Members

Harrah’s Entertainment plans to merge its 30 million loyalty club members with Caesars 28 million Connection Club members, creating a mega-database of faithful consumers who often spend without abandon in the hopes of hitting the big jackpot. In a …

Agencies

A&E Boosts Real-Life Series Via Guerrilla Marketing Campaign

A&E Networks has taken to streets, parks and beaches to spread the word about its new real-life series, Inked. Consumers get branded with A&E’s Inked tattoos Bikini- and swimsuit-clad street teams seeded high traffic area in New York City, Chicago, …

Agencies

Swiss Army Names Colleen Finch as VP-Corporate Markets

Swiss Army Brands, Inc. has named Colleen Finch as VP-corporate markets. She will be responsible for overseeing the corporate markets business for Swiss Army timepieces, Victorinox multi-tools, cutlery, apparel and accessories. She began the new post …

Schick Ties Tunes to New Women’s Razor

Singing in the shower has just taken on new meaning. To draw attention to its new razor, Schick Quattro for Women, Schick is offering codes for free music downloads on 150,000 packages of the new razors in a first-time partnership with Universal Music …