Author

Chief Marketer Staff

  • News Briefs

    COTT CORP.’S: U.K. subsidiary, Cott Beverages Ltd., has acquired Macaw Ltd., the parent company of Macaw Soft Drinks Ltd. for about $135 million. The deal significantly expands Cott’s UK business and is expected to add about $100 million in annual …

  • ING Direct Launches $50 Million Campaign

    The online savings bank ING Direct launched a $50 million direct marketing campaign yesterday that will include direct response TV, direct mail, newspaper inserts, radio and Internet promotions.

  • DMA Report Forecasts Third Quarter Growth

    The Direct Marketing Association’s Quarterly Business Review report projected direct marketing growth in all segments of the economy in the third quarter, but slower growth for firms with annual sales below $5 million.

  • BofA to Open Call Center in Rhode Island

    Bank of America plans to open a new telemarketing center in October located in East Providence, R.I.

  • Massachusetts Man Sentenced for ID Theft

    A U.S. District Court judge in Massachusetts has sentenced Duykhoa Nguyen, 29, of Auburn, MA to 9 months in prison and ordered him to pay $185,000 in restitution for his role in a identify theft conspiracy involving Sovereign Bank’s customers.

  • Teleservices Program Launched for Search Marketing

    Ingenio Inc. has launched a pay-per-call telemarketing tracking service for search engine marketing promotions conducted by agencies and marketing firms.

  • Showtime, MSN Video Team for Webisode Promo

    Showtime Networks and MSN Video have teamed up to launch a Webisode of Barbershop: The Series to boost viewership of the Showtime version of the show. Through a partnership with Showtime, MSN Video is making the first episode of the half-hour …

  • Mail Stream: A Report on Incoming Direct Mail

    Free People Launches Catalog Free People, the hip brand from direct marketer and retailer Urban Outfitters Inc., recently expanded beyond its wholesale and retail origins with the launch of its eponymous catalog. The latest book, a “Fall 2005” edition, …

  • Who’d Have Thunk It? Biometrics As Marketing Tool

    Using biometrics—fingerprint authentication technology–to speed up retail transactions was supposed to save companies time and money. But for some retailers, processing sales through fingerprints is turning into an effective marketing tool as well.

  • Listline e-Newsletter 08/15/05

    Listdata Management Services Inc. will assume management of the American
    Business Ventures list with more than 1.8 million names, in addition to
    the American Business Ventures Enhanced file with more than 3.4 million
    names, all effective on Sept. 1.