Chief Marketer Staff

• Neiman Marcus Shareholders Approve Sale

  Shareholders in The Neiman Marcus Group, Inc. have voted to allow an entity indirectly owned by private equity funds sponsored by TPG Advisors III, Inc., TPG Advisors IV, Inc., Warburg Pincus & Co., Warburg Pincus LLC and Warburg Pincus Partners LLC to acquire Neiman Marcus.

• Listline e-Newsletter 08/16/05

  Maternity clothing retailer Mothers Work Inc. appointed Mal Dunn
  Associates Inc. to oversee its customer lists. The Mothers Work New
  Family master file is the largest, with more than 7.3 million names.

• Sprint Signs First NFL Wirless Sponsorship Deal

  Sprint has signed on as the first wireless telecommunications sponsor of the National Football League. The deal begins with the 2005 season. Sprint will also be the presenting sponsor of the Sept. 8 NFL Opening Kickoff event in Boston and the wireless …

• General Mills Touts Total to Boomers

  General Mills plans to bow three line extensions for Total cereal with TV, radio, print and sampling targeting the country’s 76 million Baby Boomers. The flavors are strawberry, honey clusters and vanilla yogurt, per news reports. Marketing plans are …

• Agencies

  SMS Gets Backstreet Boys Fans Buzzing

  SMS messaging is proving quite a buzz for fans of the Backstreet Boys concert tour this summer, as well as generating revenue for the group. During the Never Gone Tour, which kicked off July 22, fans can send text messages to the group, which the pop …

• Tupperware to Acquire Sara Lee’s Direct Business for $557 Million

  Tupperware Corp. plans to buy Sara Lee Corp.’s direct selling beauty and personal care business for $557 million in cash to extend its reach in Asia and Latin America. The acquisition is expected to increase beauty and personal care products to 35% of …

• Healthy Choice Greens Up for Fall

  Healthy Choice plays up its iconic green packaging in ads and promotions ConAgra breaks a new TV and promotional campaign for Healthy Choice this week. The national effort, themed “Green is Good,” showcases Healthy Choice dinners and launches a slate …

• Weather Channel Launches New Campaign

  The Weather Channel debuted a new look for the network Monday, launching a campaign designed to further engage viewers. In creating the new look, the network learned it has a loyal consumer base, but discovered that relationship was purely functional, …

• Krispy Kreme Ordered to Reduce Past Earnings by $25.6 Million

  Krispy Kreme Doughnuts, Inc. has been ordered by a special committee of independent directors charged with studying the company’s finances to restate and reduce its past earnings by $25.6 million over several years. According to a committee report …

• Grocer Ingles Under SEC Investigation

  Supermarket chain Ingles Markets is being formally investigated by the Securities & Exchange Commission for its accounting of vendor allowances. The SEC began an informal investigation of the chain in 2004, and formalized its inquiry in May. The SEC …