Chief Marketer Staff
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Agencies
The Seven Basics for Success Using B-to-B Lists
Think you know just about everything there is to know about using business-to-business lists to generate new customers? Maybe you do. But some marketers, in their enthusiasm for implementing the most cutting-edge tactics, might be overlooking the basics.
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Email
Easy Ways to Socialize Your Email
Now that even the most ardent social media advocate will admit that Facebook and the like won
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Agencies
Understanding the Male Grocery Shopper: Study
You may be surprised by who you see in grocery stores these days. Recent studies reveal that approximately a third of the primary shoppers for groceries and household goods are now men
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Octagon Acquires Brazilian Sports Agency
Sports and Entertainment agency Octagon has acquired B2S, a sports marketing firm based in Rio de Janeiro with an office is Sao Paulo, expanding its capabilities in South America
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News Brief-Revlon
Revlon has hired Julia Goldin as senior vice president and global chief marketing officer overseeing all marketing activities for its portfolio of brands
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Online Privacy: Why Marketers and Consumers Need Common Ground
The lack of middle ground between consumers and marketers highlights the obvious issues of the privacy debate.
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Email
Don’t Forget the Basics of Targeting in E-Mail
Many e-mail service providers are forgetting the most critical element of relevancy: customer-based analytics.
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Email
Auto-Respond E-mails First Step In Engaging Customers
When it comes to marketing communication, e-mail is here to stay. And when it comes to deliverability, functionality and complete optimization, the auto responder is here and undergoing a face lift.
The auto responder is a company’s introduction to potential clients and customers. It sends thank you and informational messages to site registrants. It delivers reminders about products and services.