Chief Marketer Staff

• Agencies

  J. Crew Previews Growth Strategy

  J. Crew has big plans for 2006. The high-end preppie apparel company expects to debut Crewcuts, a line of children’s clothing for 2- to 8-year-olds. Offerings

• Agencies

  Family Firm Makes Channel Switch

  When Melani Bros. lost a critical source of telemarketing leads, it also lost $2.4 million in sales. But it recouped the lost revenue and then some by

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  Creative Capital

  IN FINANCIAL SERVICES, YOU ALWAYS WANT TO SHOW THEM THE MONEY. BUT DO YOU show it to them in a way they expect, or try something new and different? That’s

• Agencies

  Grounded or Airborne?

  AT LUNCH THE OTHER day we listened, fascinated, as a group of prosperous businessmen discussed their frequent flyer miles strategies. One of the group

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  Clause by Clause, With Claws Out

  AUGUST TRADITIONALLY IS a slow month for celebrations, so I hope alert readers recognized a rare opportunity to celebrate last month when Federal Trade

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  Toward the 22nd Century

  This essay on the future of direct marketing was the winning entry in a competition held by the Chicago Association of Direct Marketing to help celebrate

• Agencies

  DMers on an M&A Roll

  Direct marketing mergers and acquisitions hit a record $18.3 billion in the first half of this year, a 30% increase over the same period in 2004, according

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  If You’ve Got It, Flaunt It

  LET ME TELL YOU ABOUT A company that is completely charming. Before entering its office in the commercial center of an art-directed New York suburb, you

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  Search Terms of the Condor

  SAY YOUR COMPANY IS MANAGING A SEARCH MARKETING portfolio of 10,000 keywords. You’re pushing your human resources to the limit. But you’re coping. Now

• Agencies

  Hey! I’m Talkin’ to You

  THE DIRECT RESPONSE INDUSTRY AGREED, AT LEAST A COUPLE of hundred years ago, that the key operative word for our messages is But have you noticed a not-so-subtle