Chief Marketer Staff

• Agencies

  Ameriquest, Latino Marketing, Luis Miguel, Presence Marketing, Sponsorship

  Looking at a chance to hit a growing demographic, Ameriquest Mortgage Co. has tapped into the Latino market as the presenting sponsor of the U.S. leg of Latin singer Luis Miguel’s Mexico en la Piel Tour, which kicked off Sept. 13 in Fresno, CA.

• IT’S ALL ABOUT TOM

  I can’t help but disagree with Tom Collins’ assessment that The Omni Group’s ad doesn’t target anyone, or keep anyone from turning the page to the next ad that captures their attention more profoundly (The Makeover Maven, May 15). But I submit these comments as an admitted novice in the field.

• DM’s PROBLEM? NO PR

  The DM industry can sum up Gene Del Polito’s “Defend Yourself or Pay the Price” (The Del Polito Letter, August) in a few words: lack of positive public relations.

• Agencies

  J. Crew Previews Growth Strategy

  J. Crew has big plans for 2006. The high-end preppie apparel company expects to debut Crewcuts, a line of children’s clothing for 2- to 8-year-olds. Offerings

• Agencies

  Family Firm Makes Channel Switch

  When Melani Bros. lost a critical source of telemarketing leads, it also lost $2.4 million in sales. But it recouped the lost revenue and then some by

• Agencies

  Creative Capital

  IN FINANCIAL SERVICES, YOU ALWAYS WANT TO SHOW THEM THE MONEY. BUT DO YOU show it to them in a way they expect, or try something new and different? That’s

• Agencies

  Toward the 22nd Century

  This essay on the future of direct marketing was the winning entry in a competition held by the Chicago Association of Direct Marketing to help celebrate

• Agencies

  DMers on an M&A Roll

  Direct marketing mergers and acquisitions hit a record $18.3 billion in the first half of this year, a 30% increase over the same period in 2004, according

• Agencies

  If You’ve Got It, Flaunt It

  LET ME TELL YOU ABOUT A company that is completely charming. Before entering its office in the commercial center of an art-directed New York suburb, you

• Agencies

  Search Terms of the Condor

  SAY YOUR COMPANY IS MANAGING A SEARCH MARKETING portfolio of 10,000 keywords. You’re pushing your human resources to the limit. But you’re coping. Now