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Chief Marketer Staff

  • Outsourced Call Center Jobs Leaving U.S.

    Outsourcing is moving increasing numbers of U.S. telemarketing jobs overseas largely because of shrinking profit margins and the Do Not Call Registry, according to a research study published by Datamonitor on Friday.

  • Agencies

    Loose Cannon: Because They Can

    Last week, New York City hosted several hotly contested primary races. Now, in primary elections candidates typically rely on rallying party faithful – which means the more one has participated in the past, the higher one’s name is on the electorate sucker lists used by candidates.

    What makes this especially galling is that one of the most frequently used – I’ll even say abused – mediums is telemarketing. Remember telemarketing? That’s the medium most of these folks, once we vote them into office, inveigh against.

  • Agencies

    Verizon Wireless Halts Theft of Customer Records

    Verizon Wireless has secured a court order to halt a Tennessee-based company from illegally obtaining and selling confidential telephone records of Verizon Wireless customers.

  • Agencies

    Pier 1 Counts on Catalog to Boost Fall Sales

    Pier 1 Imports Inc. mailed its first ever fall catalog to three million households last week, a move the retailer hopes will help boost sagging sales.

  • Agencies

    Online Ads to Crack $10 Billion in 2005

    Online U.S. ad spending is on track to break through the $10 billion barrier and shoot to $12.9 billion, according to a forecast published yesterday by market research firm eMarketer.

  • Agencies

    Twentieth TV Puts $7 Million-Plus Towards Bernie Mac Promo

    (Promo) An online sweepstakes to win a wireless Hewlett Packard Pavilion home computer system will help boost the off-network launch of “The Bernie Mac Show.”

  • Agencies

    DMA05 Site Atlanta Ready to Welcome Visitors

    Direct marketers headed to the capital of the “Peach State” for DMA05 can expect a warm southern welcome from the Direct Marketing Association’s Atlanta Chapter — and the state of Georgia in general.

  • Listline e-Newsletter 09/16/05

    Mail Marketing Inc. has been named as Dogwise Publishing’s list manager.
    Nearly 53,000 current and prior book buyers are available on the Dogwise
    All Things Dog file.

  • Cone: Why Marketing is at ‘All Time Low’

    The profession of marketing is at an all time low, or so says 30-year marketing veteran Steve Cone, author of the forthcoming book ”Steal These Ideas! Marketing Secrets That Will Make You a Star.”

  • ESPN Brings Latino Marketing On The Road

    The contest is the centerpiece of Disney-owned ESPN’s multi-million dollar marketing campaign it launched this summer to get that word out that its properties are the only Spanish-speaking vehicles for the NFL and soccer. ESPN Deportes includes Spanish-language versions of ESPN The Magazine, ESPN.com, ESPN Radio and ESPN television.