Chief Marketer Staff

• Agencies

  Letters to the Editor

  Letters in response to “Loose Cannon: Because They Can”, Direct Newsline, Sept. 19, 2005

• Mail Stream: A Report on Incoming Direct Mail

  Home Depot Direct Aims Upscale The Late Summer 2005 catalog from Home Depot Direct offers an array of furniture and other large items such as hot tubs and gas grills designed for comfortable living indoors and out. The catalog follows several similar …

• Listline e-Newsletter 09/19/05

  More than 4.3 million consumers who purchased extended warranties online
  are named on the Warranty Registration Service file. These individuals
  registered purchases for everything from pocket electronics to major
  household appliances.

• JetBlue Takes to the Air with College Ambassadors

  JetBlue recently hired a team of 19 student ambassadors, known as CrewBlue, from Boston area colleges and universities to promote JetBlue through a variety of guerilla marketing tactics, events and word of mouth activities on their respective campuses. Marketing activities will focus on educating students on the benefits of flying JetBlue and on the 10 destinations flown nonstop daily? from Boston’s Logan International Airport.

• Attention to Details Helps Tesser Beat the Goliaths

  If his career to end today, Tre Musco might well be remembered as the man who gave the Colonel an apron. Just the new smile Colonel Sanders brandishes on a test logo took a month to design. For a 12-person marketing consultancy, Musco’s Tesser has kept …

• Wal-Mart Getting Noticed for Urban Marketing Efforts

  For its part, Wal-Mart said it always tries to place merchandise according to demand and that the BET deal is just an extension of its core philosophy.

• Social Security Decision Riles Conservative DMers

  Some conservative direct marketers are crying foul over an appeals-court decision that bulk mailings by non-profit United Seniors Association Inc. probably misled senior citizens into thinking they were receiving official correspondence from the Social Security Administration.

• Another Possible Data Leak at ChoicePoint

  The U. S. Secret Service is investigating allegations that an officer at the Miami-Dade Police Department misused identification and passwords to gain access to consumer data maintained by ChoicePoint.

• Report: B-to-B IT Buyers Value Online Content

  A report published today by the CMO Council and KnowledgeStorm finds that online IT buyers place heavy value on objective Web content when making their online buying decisions.

• Podcasting Gets Targeted with Nanocasts

  Jackstreet Media has announced five online pilot “nanocasts”, digital radio programs aimed at highly targeted audiences—covering such diverse content areas as book publishing, mind/ body fitness, emergency preparedness, HIV/AIDS, marketing, corporate business and consumer issues.