* TechRepublic
* Spalding Labs/Barn Door
* California Cosmetics
* Republican and Pro Life Donors
* Jevene Products
* Interfaith Alliance
* Diane Caruso Launches Insert Firm
* Becky Hieter Named Director at ALC of NY
* Reiman Publications
* Three Firms Join ALC’s Modeling Program
LISTS UNDER NEW MANAGEMENT
TechRepublic
CNET Networks Inc. has named Worldata to manage the TechRepublic lists, effective Oct. 1. The TechRepublic master file contains more than 1.2 million postal names. The corresponding e-mail file has more than 400,000 addresses. International and Canadian TechRepublic files are also available, with 275,503 and 45,791 names, respectively. Direct Media Inc. has been managing these files.
Selections: Job function, purchasing authority, number of employees, industry, newsletter, business/home address, state/SCF/ZIP
Sample usage: CMP Media, VeriSign, EMC Corp., Microsoft
Price: $200/M to $300/M
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or jay@worldata.com
Spalding Labs/Barn Door
Mail Marketing Inc. has been appointed manager of two files in the equine market; Spalding Laboratories (15,332 buyers) and the Barn Door catalog (20,134 buyers and catalog requesters). Spalding markets beneficial insects to control flies. Barn Door sells gifts for horseback riders. No telemarketing is allowed. List Management Services Inc. formerly handled these files.
Selections: Gender, state/SCF/ZIP
Sample usage: Belvoir, Country Supply, Valley Pet Supply (Spalding); Country Supply, Whales and Friends (Barn Door)
Price: $90/M to $100/M (buyers)
Contact: Mail Marketing Inc., Joann O’Rourke at 201-750-3222, ext. 26 or jorourke@mailmkt.com
California Cosmetics
Statlistics has been tapped to serve as list manager for California Cosmetics Corp. More than 24,000 buyers from the last 12 months and 40,356 last-24-month buyers are available. The average unit of sale was $40. The sources are direct mail (90%) and space advertising (10%). Infocore Inc. was the prior list manager.
Selections: state/SCF/ZIP
Sample usage: Perfection, Beauty Boutique, Time for Me, Phillips Publishing, Harbor Health, Aloes, Allure, Carol Wright
Price: $95/M (last-12-month buyers)
Contact: Statlistics, Nancy Spielmann at 203-778-8700, ext. 106 or n.spielmann@statlistics.com
Republican and Pro Life Donors
VentureDirect Worldwide has been appointed to manage Republican Active Donors and Pro-Life Conservative Donors lists, with 601,000 and 330,000 names, respectively. The majority of these direct mail contributors are men. Coastal Direct Marketing Solutions previously managed these files.
Selections: Hotlines, age, gender, state/SCF/ZIP
Sample usage: U.S. Olympic Committee (Republican file)
Price: $110/M (Republican file); $80/M (Pro-Life file)
Contact: VentureDirect Worldwide, Nancy Liddane at 212-655-5153 or nliddane@ven.com
NEW LISTS
Jevene Products
Buyers of Jevene brand skin creams are available on the Jevene Products list. A total of 322,515 buyers are named. The sources are direct mail and the Internet.
Selections: Hotline, recency, gender, state/SCF/ZIP
Price: $110/M
Contact: LH Management Division, Leon Henry Inc., Debra Goldstein at 914-285-3456 or debrag@leonhenryinc.com
UPDATED LISTS
Interfaith Alliance
Reciprocal list rental access is no longer required to receive approvals for the Interfaith Alliance donor file, according to the list manager. The file updated on Sept. 8 names 99,874 donors from the last 36 months. The average donation was $30. List exchanges will be considered.
Selections: Gender, state/SCF/ZIP
Sample usage: Alliance for Retired Americans, American Friends Service Committee, Carter Center, East Meets West Foundation, Fortune Society, Fresh Air Fund, League of Women Voters, Mother Jones, Nation Magazine, Oxfam America, Project Hope, Wellstone Action, Women for Women
Price: $75/M
Contact: Names in the News Inc., Katinka Partridge at 415-989-3350 or Katinkapartridge@nincal.com
IN THE NEWS
Diane Caruso Launches Insert Firm
Choice Media, a new insert management firm, has been established by Diane Caruso, who until recently was vice president of insert media at Stanton Direct Marketing Inc. Caruso has worked in insert media for 20 years, including seven years at Stanton. Various package insert programs that Caruso managed for Stanton from a New Hampshire satellite office have been moved to Choice Media; and other accounts are being transferred to Stanton’s office in Elmira, NY. Choice Point now manages the Pay Day Loan Statements, Iowa Motor Vehicle Renewal Statements and Reach Magazine insert programs. It also oversees the Auto Body ToolMart Catalog blow-in and Cap Media shared mailing programs. Stanton continues to manage the International Products’ PIP and children’s PIP, and the DUC Address Labels PIP, among others. The two firms reached a mutually acceptable agreement to transfer the effected insert management accounts. Contact Choice Media at 603-672-3338 or dcaruso@choicemedia@adelphia.net
Becky Hieter Named Director at ALC of NY
Becky Hieter has joined ALC of New York LLC as director of i-media and marketing services. Hieter previously worked for Highlights for Children, where she was responsible for list acquisition and insert media circulation.
Reiman Publications
More than 30 ethnic enhancements were recently added to most of Reiman Publication’s magazine, book buyer and catalog files, managed by Direct Media Inc. A selection for gender of child has also become available.
Three Firms Join ALC’s Modeling Program
ALC Data Management has expanded its Performance Plus Modeling programs with the addition of Artistic Direct, Vermont Country Store and Mason Shoe. Each firm now offers its list (counts ranging from 1.2- to 5.1 million) for developing statistical models overlaid with Experian data. Contact: ALC Data Management, Marianne DiLoreto at 914-524-5226 or marianne,diloreto@alc.com and Tom McCulloh at 914-524-5238 or tom.mcculloh@alc.com
