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Chief Marketer Staff

  • DirectBuy Taps Euro RSCG for First Ads

    Alternative retailer DirectBuy is readying its first ad campaign as it prepares to expand its presence across North America. DirectBuy will add 16 franchised showrooms next year to the 121 now open in the U.S. and Canada. Consumers buy memberships to …

  • People in the News

    Deutsch, New York City, promoted Christian Cocker to senior VP-account planner, Louise Georgeson to senior VP-account director, Julie Notaro to VP-associate director, interactive producer, Kimberly Getty, Adam Graves and Erin Roalstad to VP-account …

  • News Briefs

    SPORTS ILLUSTRATED ON CAMPUS: extends its college-campus distribution to 150 schools, up from 74, through a partnership with the National Intramural-Recreational Sports Association. The every-other-weekly magazine covers college athletics; it’ll be …

  • Yoplait Seeks Breast Cancer ‘Champions’

    General Mills has begun its second annual search for breast cancer survivors as part of its Yoplait Champions program. The fall effort is a joint promotion with the Susan G. Komen Breast Cancer Foundation and Self Magazine. Consumers go to …

  • Forecast Calls for Moderate Holiday Gains: NRF

    Retailers can expect moderate holiday sales this year, a disappointment after last year’s strongest holiday season in five years, according to the National Retail Federation. Total holiday sales are expected to increase 5% to $435.3 billion compared to …

  • Safeway Puts White in Charge of Corporate Brands

    Safeway, Inc. this week named James White its senior VP-corporate brands for all its grocery chains. White will oversee marketing, manufacturing, finance and outside sales for Safeway’s private-label brands, led by Safeway Select, across its 1,801 …

  • Lawyer Sees Precedent in Cell Phone Ruling

    Lawyers for the plaintiff in a case about using automated dialing machines to send unsolicited text messages to cell phones were pleased with an appeals court ruling upholding a ban on the practice and believed the ruling would set a precedent.

  • FedEx Income Rises 3% in Quarter

    FedEx Corp. reported net income of $339 million for the first quarter, up 3% from $330 million last year.

  • Supplement Marketers to Pay $4.5MM to Settle FTC Charges

    Three direct marketers will have to fork over $4.5 million in cash and other assets to settle Federal Trade Commission charges stemming from their roles in the marketing two dietary supplements partly through the Internet and infomercials.

  • Advanced Data-Comm Taps AT&T

    Advanced Data-Comm Inc., a telemarketing company, has tapped AT&T to provide an integrated networking system.