Chief Marketer Staff, Author at Chief Marketer

FTC Accuses Two Canadian Firms of Telemarketing Fraud

The Federal Trade Commission has filed lawsuits against two Canadian companies it alleged offered pre-approved credit cards for advanced fees and then failed to deliver the cards, the commission announced yesterday.

Agencies

USPS Expects to Post Net Income of $1.3 Billion

The U.S. Postal Service expects to report a net income of $1.3 billion in fiscal year 2006. But this will be offset by expense growth of $3.4 billion for the year.

Digital

Mobile Search? Only for Free, Consumers Say

Search engines will have to get advertisers to pay for their transition to the mobile phone, because a new study by JupiterResearch finds that few cellular customers are willing to foot the bill.

Digital

Firms Lack Follow-Through On SEO Recommendations: Study

Marketers may seek outside advice on search engine optimization, but there’s a fair chance those suggestions won’t be implemented without some kicking and screaming. Nearly two-thirds of organizations that outsource their SEO activities don’t implement the recommended changes to their Web sites

Agencies

Omni Hotels Picks Customer Database Management Firm

Omni Hotels has chosen Intrasight, a database marketing firm based in Scottsdale, AZ, to manage its marketing database. Intrasight will provide Omni with information that will fuel its traditional and e-mail campaigns to both past customers and prospects.

Milwaukee Journal Sentinel Hires Online Marketing Exec

The Milwaukee Journal Sentinel Inc. has named Sharon Prill vice president of interactive media & marketing. Prill is currently employed as interactive media director at The News Tribune in Tacoma, WA

DMA, FTC Offer Online Safety Tips

The Direct Marketing Association and the Federal Trade Commission have jointly issued

Agencies

Elton John Concert Among Gifts Neiman Marcus Christmas Catalog Offers

If the thought of welcoming in the Yuletide season with a rendition of

Shop.com Gets $25 Million in Financing

Shop.com, an online marketplace, has received $25 million in financing from Oak Investment Partners

Agencies

Marketing to Asian-Indian-Americans

Although the Asian-Indian market is the fastest-growing niche in the larger Asian-American marketplace, it is often bypassed in favor of more obvious Asian consumer targets, such as the Chinese-American market. Yet at 2.23 million, the Asian-Indian community in the U.S. is an opportunity for direct marketers both great and small.