Chief Marketer Staff, Author at Chief Marketer

AmEx Bows Second City-Branded Credit Card

American Express has rolled out its second city-branded credit card and loyalty program under its IN CARD program targeting Chicago-area residents. And plans for a third city card will soon be underway. The IN: CHICAGO Card, which launched Sept. 19, …

Agencies

StriVectin-SD Sweeps Drives Traffic In-store, Online

Klein-Becker IP Holdings this week breaks a $300,000 sweepstakes for anti-wrinkle cream StriVectin-SD that escalates the brand’s ongoing $3 million-to-$5 million online direct-marketing campaign. The upscale cream is sold in department stores and …

Agencies

P&I Postscripts

PPAI: has relocated its Business Academy EXTRA! educational and networking event to the Millennium Hotel in downtown St. Louis on Oct 26-28. The event had been scheduled to take place in New Orleans. A portion of each registration fee is going to the …

News Briefs

DAIRY QUEEN: has teamed up with Children’s Miracle Network to sell glow-in-the-dark bracelets for $1 to raise funds for the network, an organization of hospitals that treat 17 million children a year. Participating Dairy Queen and DQ Grill & Chill …

Agencies

A B-to-B Delivery Checklist

B-to-B marketers don’t get any respect. Their postal mail has for years been blocked in corporate mailrooms. And now they find that their e-mail isn’t getting through, according to Elaine O’Gorman, vice president of marketing for Silverpop.

Agencies

Hotel Chain’s E-Zines Are B-to-B and B-to-C

When Fairmont Hotels & Resorts launched its e-mail newsletters four years ago, it didn’t aim them only at guests. The chain uses two of its four e-zines to serve businesses.

Agencies

Direct Mail Vendor Uses E-Zine to Inform Clients

How’s this for a switch? A direct mail services company starts an e-mail newsletter when it wants to serve clients. QuantumMail.com did just that when it launched The Direct Mail Marketer.

Agencies

Why Text-Only E-Zines are Hot

Text-only e-zines are not as elaborate as their HTML counterparts, nor are they perceived by marketers as glamorous, but they may indeed suit your purposes very well

Agencies

Text or HTML? Make Sure Your Subscribers Have a Choice

According to a 2004 report by Jupiter Research, nearly 60% of e-mail users have the ability to receive HTML e-mails. Such e-mails earn twice the response of text e-mails—an impressive feat! Take advantage of this opportunity, but still give your subscribers a choice.

Agencies

The Clock is Ticking on Microsoft Deadline

As Microsoft’s November deadline for e-mailers to authenticate messages sent through its servers draws nearer, pressure is mounting on e-zine publishers and other e-mailers to take action.