Chief Marketer Staff, Author at Chief Marketer

Sprint Tells B2B Customers ‘Yes You Can’

Sprint Nextel Corp. has put a positive spin on its Sept. 1 merger with Nextel in a premium-driven campaign targeting current business-to-business customers. Sprint orchestrated a series of mailings to reassure its business customers that the merger …

Agencies

CompUSA’s Anderson On Its New Loyalty Progam for Small Businesses

Last week, CompUSA unveiled its new loyalty program for small-business and home offices. The program, CompUSA Network for Business, charges a one-time fee of $30, then lets members earn ConnectPoints (to redeem on high-tech goodies) and gives a slate of …

Live From The L.A. Office Road Show: Sony To Team With QSR for Music Promo

Further leveraging the popularity of music, Sony Connect will soon team up with a major QSR to offer a musical premium to consumers to benefit an international charity. Jay Samit, the general manager of Sony Connect, released a few details Tuesday of …

Agencies

Vesdia Sells BabyMint

Coalition loyalty firm Vesdia Corp. is selling its flagship program, BabyMint to Collegiate Funding Services, but Vesdia will continue to run the program. Vesdia will administer BabyMint for CFS the same way it handles branded loyalty programs for other …

Polo Jeans Heads to Colleges For National Denim Drive

Polo Jeans is hitting seven college campuses with its National Denim Drive to boost support of its G.I.V.E. (Get Involved. Volunteer. Exceed.) campaign and Habitat for Humanity. From Sept. 29 through Oct. 25, two Polo Jeans Ralph Lauren custom-designed …

Agencies

Americans Keep On Clipping Coupons

The majority of American consumers clip coupons and its not all about the discountsit’s also about the hunt.

Nickelodeon Goes Off-Air to Make Kids Play

Nickelodeon Networks is readying two campaigns to improve kids’ health, through physical activity and eating breakfast. Next month Nick hosts its second “Let’s Just Play Worldwide Day of Play” with events, grants and a sweepstakes awarding cash for …

Honda Civic Dives in with Adult Swim, Music Tour

American Honda Motor Co. and Cartoon Network team for a video contest pegged to the cable network’s cult programming block, Adult Swim. The video contest supports the launch of Honda’s 2006 Civic, targeting young adults who like Adult Swim’s offbeat …

Agencies

Grocer Plans In-Store Telemarketing

(Direct Newsline)—Broadway Marketplace, an upscale grocer based in Cambridge, MA, launched an in-store loyalty and rewards marketing program on Sept. 26 targeting its customers’ cell phones. Instead of using membership cards for tracking purposes, …

eBay Turns Trash Into Cash Via Tour

eBay is giving consumers a chance to turn their old electronics into cash as part of a three-city public service tour teaching consumers about recycling. The second leg of the Don’t Trash It— It campaign rolled out Sept. 24 in Portland, OR, at Pioneer …