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Chief Marketer Staff

  • ValueClick Moves Closer to Fastclick Acquisition

    ValueClick Inc. reported it has formally acquired 97% of the outstanding shares of Fastclick and is on track to acquire the remaining shares by this Friday.

  • Short Cuts

    Xdimensional Technologies Inc., a Brea, CA developer of an Internet marketing system for the insurance industry, has received a $20 million investment from ChoicePoint and the Hartford Financial Services Group Inc.

  • Agencies

    R. Crusoe Travels Off the Beaten Path

    Want a royal tour of the Imperial Cities of Eastern Europe (Prague, Vienna and Budapest)? Or do you want to fulfill a Dream of Indochine (Laos, Thailand, Vietnam and Cambodia)? Or do you just want to be the first on your block to see Libya (with Tunisia thrown in for good measure)?

  • Agencies

    Regional Guides Focus on Sartorial Splendor

    If Jill Fairchild has her way, when you want to know where to buy clothing or accessories — or even health and beauty products and services — your first source, if not your only source, will be one of her Where To Wear guides. Since she published her first guide in 2000 to New York, she has expanded her brand to cover 16 cities in nine books, each updated annually. The books are available both in bookstores and on her Web site, http://www.wheretowear.com.

  • Agencies

    Critical Steps for Getting the Most Out of Your Data

    In spite of having smaller budgets and infrastructures than their bigger cousins, marketers in small to mid-sized businesses face nearly identical customer data management challenges. They must effectively identify their best customers and prospects, and deliver compelling marketing messages. Additionally, they are increasingly responsible for demonstrating measurable return on investment (ROI) for the finite dollars they have to spend.

  • Listline e-Newsletter 09/28/05

    VentureDirect Worldwide now manages the customer list for Nu Nubian, a
    catalog targeting African-American women. Some 330,000 buyers from 2005
    are available.

  • Agencies

    Live from the Mo Show: Non-Cash Awards More Effective

    Cash is no longer the ultimate motivator. That’s according to preliminary data from the Forum for People Performance Management and Measurement at Northwestern University, which found that non-cash awards would be more effective in all cases expect …

  • Agencies

    Disney: Keeping Employees Content Through Incentives

    Rewarding employees with incentives is a top priority for many companies. Research has shown that companies that keep their employees happy, whether through free trips or experiential rewards, have improved performance. PROMO P&I talked to Anne …

  • Agencies

    Live from the Mo Show: IMA Honors Circle of Excellence Winners

    The Incentive Marketing Association yesterday honored its Circle of Excellence Award recipients at a luncheon during the Motivation Show. The winners were: Title: Leveraging ExcellenceProgram Type: Employee RecognitionClient: Anderson Performance …

  • Agencies

    Sprint Tells B2B Customers ‘Yes You Can’

    Sprint Nextel Corp. has put a positive spin on its Sept. 1 merger with Nextel in a premium-driven campaign targeting current business-to-business customers. Sprint orchestrated a series of mailings to reassure its business customers that the merger …