Chief Marketer Staff

• Agencies

  99% Perspiration

  GOODBYE AND GOOD riddance, summer. The Northeast was locked into a heat-and-humidity wave for much of the season. Weather reports teased blessed relief

• Agencies

  The Beauty of the Beast

  Universal Studios is backing its upcoming release of King Kong with a host of top brands and $100 million worth of promotion support. Universal Studios

• Snap Decisions

  A sale sign dangling from the window of an apparel store will drive passersby to pop in and buy a blouse five times more often than a traditional TV spot

• Agencies

  USPS: Port in a Storm

  IF THERE EVER WAS ANY DOUBT THAT mail and the U.S. Postal Service still play important roles in the way we communicate and do business, it dissipated

• 99% Inquisition

  As mundane as it may seem, genius most often begin by asking questions lots of them. To paraphrase Thomas Edison, marketing genius is 99% inquisition

• Agencies

  Rules of Virtual Thumb

  ADVERTISING EXISTS TO help companies make money. That’s it. There are no moral victories in marketing. Chances are you already know this, and you’re pretty

• Agencies

  Return on Customer: Setting the Record Straight

  AS MUCH AS WE RESPECT AND admire Ray Schultz for his balanced perspective and genuine reportorial talent, we have to differ with a few of the points made

• Agencies

  Terminix Mailing Gets 3% Conversion

  Pest-control firm Terminix Commercial has managed a 3% conversion rate from a direct mailing aimed at cross-selling existing customers new services and

• Agencies

  Phishing Hits Banks

  THERE’S GOOD NEWS AND BAD NEWS FOR BANKS ABOUT phishing, the scam in which identity thieves masquerading as trusted companies send out e-mail to induce

• Agencies

  Pepsi Adds Movie Clips to In-theater Trivia Program

  PepsiCo is putting a new spin on its in-theater movie trivia program by adding visual content via a marketing partnership with Screenlife LLC, the creator