Chief Marketer Staff

• Agencies

  DR Ad Spending Soars in First Half

  Direct response advertising is on a roll. DR expenditures totaled $2.96 billion during the first half of 2005, a 19.9% increase over the same period last

• Agencies

  USPS: Young Consumers Like Direct Mail

  Generations X and Y are just as likely to be reached by direct mail as their baby boomer parents, according to the U.S. Postal Service. Research commissioned

• Agencies

  Zero Tolerance

  HOW SAD IT IS THAT WHEN CUSTOMER SERVICE MAKES HEADLINES, they’re almost always negative. Take the rash of stories about Comcast that appeared in the

• Agencies

  A Different Kind of Workers’ Comp

  CompUSA may have a cure for triskaidekaphobia fear of the number 13 at least among small office/home office (SO/HO) owners. The Dallas retailer has launched

• Agencies

  Data Do’s and Don’ts

  If you don’t know where you are going, any road will take you there. Lewis Carroll Although this advice was originally intended for Alice in Wonderland,

• Agency moves

  Ed Smith joined Marketing Support, Inc., Chicago, as VP-global vendor sourcing and Michelle Frolich hired as account manager. Also, Joanne Bertsch promoted

• Client side

  Columbus, OH-based Big Lots, America’s tapped Steven Fishman as the company’s chairman, chief executive officer and president. Elizabeth Bohannon appointed

• Agencies

  Rock Solid

  WHEN BUILDING A house, you can proceed one of two ways: You can carefully lay out your home’s design on a blueprint, consulting along the way with the

• Agencies

  In Your Face Is Losing Face

  IF YOU’RE OLD ENOUGH, YOU REMEMBER WHEN THE POST OFFICE accused Playboy magazine of being obscene. (If you’re contemporary enough, you wonder why Hugh

• Agencies

  Information, Please

  Online media play a greater role in purchase decisions than television and print advertising, at least for certain products, according to a study from