Chief Marketer Staff

• Agencies

  Zero Tolerance

  HOW SAD IT IS THAT WHEN CUSTOMER SERVICE MAKES HEADLINES, they’re almost always negative. Take the rash of stories about Comcast that appeared in the

• Agencies

  USPS: Young Consumers Like Direct Mail

  Generations X and Y are just as likely to be reached by direct mail as their baby boomer parents, according to the U.S. Postal Service. Research commissioned

• Adults Only

  On Monday mornings last fall, the most talked about sports radio topic had nothing to do with Pittsburgh Steelers quarterback’s Ben Rothelsberger’s composure,

• 99% Inquisition

  As mundane as it may seem, genius most often begin by asking questions lots of them. To paraphrase Thomas Edison, marketing genius is 99% inquisition

• Agencies

  Data Do’s and Don’ts

  If you don’t know where you are going, any road will take you there. Lewis Carroll Although this advice was originally intended for Alice in Wonderland,

• Agencies

  Rock Solid

  WHEN BUILDING A house, you can proceed one of two ways: You can carefully lay out your home’s design on a blueprint, consulting along the way with the

• Agencies

  In Your Face Is Losing Face

  IF YOU’RE OLD ENOUGH, YOU REMEMBER WHEN THE POST OFFICE accused Playboy magazine of being obscene. (If you’re contemporary enough, you wonder why Hugh

• Agencies

  Information, Please

  Online media play a greater role in purchase decisions than television and print advertising, at least for certain products, according to a study from

• Snap Decisions

  A sale sign dangling from the window of an apparel store will drive passersby to pop in and buy a blouse five times more often than a traditional TV spot

• Agencies

  USPS: Port in a Storm

  IF THERE EVER WAS ANY DOUBT THAT mail and the U.S. Postal Service still play important roles in the way we communicate and do business, it dissipated