Chief Marketer Staff

• To Online Car Shoppers, Stats as Important as Price

  New car shoppers using the Internet to research their purchases value product-related information over price data. That

• California Makes Phishing a Civil Crime

  A bill signed into law Friday by California Gov. Arnold Schwarzenegger makes Internet phishing

• TWO FOR TOM

  I’ve been an admirer of Tom Collins’ work for years, and I think The Makeover Maven is the best thing in Direct. I’ve always found Tom’s analyses and recommendations brilliant. He clearly is a direct marketing and advertising professional

• Agencies

  LETTERS TO THE EDITOR

  TWO FOR TOM I’ve been an admirer of Tom Collins’ work for years, and I think The Makeover Maven is the best thing in Direct. I’ve always found Tom’s analyses

• Agencies

  Return on Customer: Setting the Record Straight

  AS MUCH AS WE RESPECT AND admire Ray Schultz for his balanced perspective and genuine reportorial talent, we have to differ with a few of the points made

• Agencies

  Pay-per-Call Picks Up Speed

  WHILE NO ONE WOULD SAY growth in pay-per-call search advertising is exactly explosive, the future got a lot rosier in the past six weeks. The business

• Agencies

  Clarification

  ALC Data Management oversees a group of combined and enhanced Reliable/OfficeMax files (Listline, Sept. 15). Fasano and Associates manages a separate

• Agencies

  Pepsi Adds Movie Clips to In-theater Trivia Program

  PepsiCo is putting a new spin on its in-theater movie trivia program by adding visual content via a marketing partnership with Screenlife LLC, the creator

• Agencies

  Phishing Hits Banks

  THERE’S GOOD NEWS AND BAD NEWS FOR BANKS ABOUT phishing, the scam in which identity thieves masquerading as trusted companies send out e-mail to induce

• Agencies

  In Your Face Is Losing Face

  IF YOU’RE OLD ENOUGH, YOU REMEMBER WHEN THE POST OFFICE accused Playboy magazine of being obscene. (If you’re contemporary enough, you wonder why Hugh