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Chief Marketer Staff

  • PepsiCo Reports 3Q Sales up 13%

    PepsiCo reported third quarter revenue grew 13% to $8.18 billion driven by strong performances in its North American beverage business—thanks to a hot summer—and international operations. Revenue rose at its fastest pace since late 2001. The company …

  • Mail Stream: A Report on Incoming Direct Mail

    Chico’s Offers “Soma” Private-label fashion retailer and cataloger Chico’s mailed a September book for “Soma,” its new line of women’s intimate apparel. While the catalog bears a striking resemblance in both style and format to its parent book, it …

  • Listline e-Newsletter 10/03/05

    Lake Group Media Inc. has been appointed manager of the Dorchester Media
    Women’s Romance Master File. This file consists of subscribers from
    eight romance magazines.

  • Digital

    Yahoo! Gets Passionate About Ads

    The object of online advertising is to engage the consumer and communicate a clear benefit to the audience, Yahoo! CMO Cammie Dunaway said. This builds passion for a product, which in turn creates brand loyalty.

  • Samsung’s Strategy: A 24/7 Banner Presence

    Several brands are finding they can get a solid ROI from online media buys by picking and choosing a small number of partners. Samsung CEO Peter Weedfald, however, favors a “the more the merrier” philosophy.

  • Agencies

    Sports as Marketing Tool: The Shoe Must Fit

    If you want your brand to gain a sports-related gloss, you might be better off participating in community sports activities than by writing a check to have a pro athlete act as a spokesperson.

  • It’s Only Rock ‘n’ Roll ‘n’ Marketing

    The Rolling Stones on “Days of Our Lives?” No, it’s not a sick joke: The group once proclaimed “the world’s greatest rock ‘n’ roll band” will be making an appearance on the NBC soap opera. It’s one of the marketing deals that the Stones’ label, Virgin Record, signed to help boost sales of their recently released album, A Bigger Bang.

  • Internet Sales a Bit More Taxing Today

    Internet shoppers in 13 states may find themselves facing sales tax on their online purchases for the first time today, two days after the deadline set for implementation of the Streamlined Sales and Use Tax Agreement.

  • Interpublic Restates Earnings Back to 2002

    Marketing and advertising giant Interpublic Group of companies filed a delayed earning statement Friday for 2004 and the first half of 2005, along with a restatement of prior earnings that cut more than $500 million from its profits for the period from 2000 through third quarter 2004.

  • Dell Cuts Free Home Delivery for Low-End Computers

    Dell Inc. said on Friday that it will stop offering free home delivery to buyers of its least expensive computers and PC systems in an effort to cut its operating costs.